Article Archives

How to Write Press Releases That Get Noticed

While press releases may no longer be the best tool for increasing your search engine rankings, they still play an important role in a successful PR and marketing strategy. With a smart press release distribution plan, you can get your … Continue reading

Is Your Press Release Actually Newsworthy?

Thanks to low quality press release directories, a lot of us have lost sight of what press releases are really supposed to be. A press release is supposed to be a piece that highlights a news story the media might … Continue reading

5 Reasons the Media Ignores Your Press Releases

Want to get more media coverage? You have to start by knowing how to craft press releases that reporters, editors, bloggers, and other key media members respond to. And before you can do that, you need to understand the reasons … Continue reading

4 Reasons to Avoid Free Press Release Websites

In the past, I’ve talked quite a bit about the benefits of a sound press release distribution strategy. With good press releases sent out to a targeted list of interested reporters, your company can get valuable media coverage. This builds … Continue reading

What Makes a Good Press Release?

We all know the benefits of writing optimized press releases: high search engine placement, link building, and potentially getting your story picked up by major news networks. But what exactly constitutes a good press release? Surely, it takes more than … Continue reading