If you’ve been reading this blog for a while, you know that I’m a big believer in regular press release distribution. Sure, there are the SEO benefits of publishing press releases online, but I’m more enticed by the media coverage a good press release can get you. If you have a solid story and you send out your press release to a targeted list of reporters, you could have a lot of these reporters calling you up for an interview.
Of course, it’s not enough to have a good story, you also have to write the press release in a way that captures the attention of the reader and leaves them asking for more. That’s often where knowing the right press release length becomes important.
Let me explain. The purpose of a press release (if you’re trying to get media coverage) is to get reporters excited and asking for more information. It’s a teaser. A pitch. You want to give them the basic idea of your story, but you don’t want to cram the press release with every single detail relating to the story and your company. In most cases, less is more.
This is the case for a couple of reasons.