Article Archives

5 Tips for Dealing with a PR Crisis

As a business owner, you always have to be prepared for the worst. What’s the saying—hope for the best, but prepare for the worst? In the unfortunate event that you find your company smack-dab in the center of a PR … Continue reading

3 Simple Rules for Better Blogger Outreach

Blogger outreach is an important part of PR and marketing. Connecting with influential bloggers can be very helpful in your promotional efforts. Of course, there are right ways and wrong ways to go about reaching out to bloggers. Here are … Continue reading

7 Simple Rules for Better Press Releases

Contrary to what the naysayers believe, press release distribution is still an effective way to get your name out there, build links back to your website, and increase your search engine presence. But of course, there’s a right way and … Continue reading

5 Mistakes to Avoid when Pitching to Bloggers

Blogger outreach has become a central part of many effective PR campaigns. Like it or not, blogs are a huge piece of today’s media backdrop, and if you want to get more media coverage and spread your message, you need … Continue reading

Top 4 Public Relations Myths

When it comes to public relations, everyone has their own opinion on what works and what doesn’t. Because PR isn’t pure science, it harbors many myths about what it takes to get publicity and to create a buzz for your … Continue reading