Article Archives

Yet Another Post on Increasing Your Landing Page Conversion Rate

By now, you probably already know that I love discussing landing pages. From landing page design to the copy, every facet of the process is fascinating to me. In the past, I’ve offered tips for improving conversion rate, and today, … Continue reading

5 Common PPC Mistakes That Cost You Money

If your PPC campaign is costing you more money than you’re making, odds are you’re committing some of these common, deadly PPC mistakes. 1.    Not Testing—Achieving optimal performance from your PPC campaign is going to require constant attention and tweaking … Continue reading