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The Dos and Don’ts of Writing a PPC Ad

Writing pay per click ads isn’t as simple as you might think. If you want to get targeted clicks that have the highest chance of converting, you have to craft powerful, eye-catching ads that your target audience can’t help but … Continue reading

7 Mistakes That Kill Your PPC Ad Copy

After years of writing PPC ad copy for campaigns, I’ve made a lot of mistakes and learned a lot along the way. Here are 7 common mistakes you should avoid when writing your PPC ads.   Selling the product, not … Continue reading