Whether you’re someone who has been podcasting for years or you’re a newbie thinking of starting a podcast, you need to understand the common mistakes podcasters make so you can avoid them as best as possible. I’ve come up with a short list of podcasting mistakes I see on a regular basis, but I’m sure this list is incomplete. Please add to it by leaving a comment.
- Turning your podcast into a long sales pitch—Do you honestly think anyone wants to subscribe to a podcast that’s nothing more than 15+ minute commercial for your company? Of course not. People listen to podcasts because they want to learn something or be entertained. Share your expertise with your listeners. Comment on news related to your industry, or offer tips your listeners can use. Just stop patting yourself on the back every 15 seconds.
- Not publishing your show regularly—How can you expect anyone to get into your show if they don’t know if or when you’re going to publish another episode? You need to find a schedule for publishing your podcast and stick with it. This will help you keep your listeners engaged so you don’t lose them to disinterest.
- Using cheap equipment—I’m not saying you need to go drop $1000 on audio equipment for your podcast, but chances are, the microphone that came with your computer isn’t going to cut it. Listeners shouldn’t have to strain to hear your podcast over all the background noise and unclear audio. Get a quality microphone, and always be sure to spend some time editing your podcast before you publish it.
- Showing up unprepared—Want to have a terrible podcast that no one listens to? Just show up with no notes, press record, and start rambling away for 15 minutes or so. Professional podcasters are well-prepared for every show they do. They create an outline of topics they want to discuss, and if they are interviewing any guests, they perform extensive research and create solid questions to ask them. Preparation is essential for success in podcasting.
- Ignoring promotion for your show—Contrary to what you might believe, just because you build it, doesn’t mean they will come. You have to actively promote your podcast if you want to create a base of loyal listeners. Follow these tips for getting more podcast subscribers.
Do you know of any more podcasting mistakes? Share them with us in the replies.