It seems like everywhere I look I’m seeing articles giving readers a list of reasons that their company needs to on Pinterest. Make no mistake—Pinterest does have a lot to offer…for the right business. The problem I’m noticing is that you don’t see too much information about the other side of the story. That is, not all businesses belong on Pinterest. In fact, I think the majority of businesses just aren’t a good fit for Pinterest.
No, I’m not trying to discourage your company from hopping on the Pinterest bandwagon. What I want to do is make sure you really think about whether or not Pinterest is a good fit for your brand before you commit time, energy, money, and other resources to marketing on Pinterest.
So, I’d like to take a moment to point out some scenarios where using Pinterest might not be the best choice for your brand.