5 Things SEO Copywriters Can Learn from Traditional Marketing
Tuesday, September 30th, 2008You always hear people in the SEO industry talking about how traditional marketers need to step aside because online marketing is the future of the industry. While I certainly agree Internet marketing is increasing in importance by the day, I think it’s unwise to completely ignore the fundamentals of traditional marketing.
As a copywriter, I believe we can learn a lot from our print advertising counterparts. By studying their techniques, we can learn how to create stronger copy that gets better results. Remember, SEO copywriting isn’t just about keyword placement; it’s about converting visitors into customers.
Here are 5 things SEO copywriters can learn from their predecessors.
