Brand building is one of the most important marketing exercises your company will ever engage in. Without a unique brand that connects with customers, your company will be just another face in an overcrowded market. If you wish to experience true success, you have to build a brand that offers consumers something they’ve been missing.
Traditionally, brand building has been done mostly through advertising. While you can certainly use advertising to gain leverage for your brand, there is another new method many companies are using- social media. Social media has become a powerful tool for communicating information to one another. But how does it perform as a brand building technique?
- Blogs- Usually when we discuss the importance of blogging, we talk about how much Google appreciates the fresh content. But blogging is important for another reason. What you say in your blog directly affects how people view your brand. Your blog needs to be a leading resource for your target audience. Don’t bounce around from topic to topic, but instead stay focused. Use your blog to establish your brand as a trusted adviser.
- Social Networking- Social networking is undoubtedly the hottest Internet trend over the last few years. Millions of people throughout the world participate on at least one social networking site. It’s a great way to communicate with a large group of people who you share common interests with. Social networking is great for band building because it puts you in total control of how you present yourself. Everything from your avatar to the friends you align yourself with is completely under your control. Think about how you want to appear to your target audience, and create a social network profile that meets those requirements.
- Forums- Industry forums provide another great medium for building your brand. You can use forums to establish your company as a leading authority in your industry. To effectively build your brand, comment only in threads where you have something of value to add. Remember, simply throwing your name out there to be seen isn’t an effective way to build your brand. Brand recognition doesn’t equate to brand strength.
Social media can definitely help you build your brand, but you have to develop a sound strategy first. Carefully plan your every move on these social media sites to ensure you’re sending the right message to your audience.