Article Archives

New Branding Interview Questions With Yahoo! CMO, Elisa Steel

So far you’ve probably noticed that Yahoo! has shut down many of their old services such as Yahoo360 and GeoCities. And then you may have discovered that Yahoo! has released a new marketing campaign, homepage, search engine, and have started … Continue reading

Y!ou and Yahoo!

In a press release, Yahoo! said that they are launching a new global brand campaign to celebrate its connection with people and communicate core product enhancements. This global brand campaign will be considered their single largest global intergrated marketing campaign … Continue reading

The New Yahoo! Search

Today Yahoo! launched their all new Yahoo! Search, claiming to make results more presonally relevant. According to Yahoo!, they have been soft testing their new engine with a percentage of users. Yahoo! claims that their new search is designed to … Continue reading