A lot of the mystery about SEO can be solved simply by getting the information straight from the horse’s mouth. Yes, that’s right! One of the best SEO resources comes direct from Google. Specifically Matt Cutts. For a few years he has been uploading very helpful videos on the GoogleWebmasterHelp channel on YouTube. There are over 300 in fact. If you haven’t subscribed to the channel, I recommend doing so. It’s personally one of my favorite resources and something I place the a lot value in.
The channel has a variety of different videos, but the ones that I like the most are the QNA videos done by Matt Cutts. In these videos Matt answers questions that people have sent in. Matt has an excellent way of explaining things. He often breaks things down in ways that everyone can understand. You can quickly tell that it’s important to him that his message is understood well. The videos are recorded in a very relaxed and casual setting which really allow you to concentrate and absorb the information being shared. Here are a few examples.
In the world of SEO, often you hear about link building. It’s an important aspect of SEO. It’s so important that there are a slew of products, services, and tactics that claim to help people with building backlinks. Some of these products may work, but it’s a safe guess that many do not. Most of the services are very expensive, and I suspect that most fail to deliver what is expected. Lastly, it seems that there are only a few tactics that are truly effective. That said, have you ever considered learning more about different ways to build links yourself? Matt Cutts has recorded an 8 minute video that talks about just that. Here is the video below:
What about keyword spam? Specifically using multiple versions of the same phrase and rewording it multiple times in your content? (i.e. SEO Hosting, Hosting SEO, Search Engine Optimized Hosting, Optimized Hosting For Search Engines, etc.) In other words, does Google consider it keyword spam when you target multiple variants of the same keyword phrase? The reason why people do this is because in most cases each variant can return different results in the SERPs. Let’s see what Matt has to say about that:
A couple of years ago there was a lot of interest with converting a standard WordPress blog into a DoFollow blog. Meaning, the nofollow tag is either manually removed from the code or a plugin is used to achieve the same result. The purpose is to reward people by passing PageRank in exchange for leaving a comment on your blog post. This is still done today. But what does Matt Cutts have to say about this? Let’s find out. Pay attention to the point made at 2:00 minutes into the video:
Have you ever wondered why it takes a long time for Googlebot to come back to your site to reindex it? I have personally played around with this a few years ago and jokingly have called this Training the Googlebot. In other words, after Googlebot crawls your site, a short period later it will return to check for new content or changes in existing content. Over time, if new content isn’t available, or if the existing content hasn’t changed, Googlebot will stop visiting as often as it did before.
Knowing this, I “trained Googlebot” to visit many of my sites quickly by controlling the flow of new content being published. Meaning, if I wanted Googlebot to index new content FAST, I would train it to believe that my site was busy simply by published new content very often. The result ended with new content getting indexed within minutes of being published. A great example of a site that has a fast recrawl rate is Digg.com. New content on Digg will get indexed almost instantly. A great of a site that doesn’t get recrawled very often would be an old GeoCites webpage –if they still existed of course. Here’s what Matt Cutt has to say about Googlebot recrawl rates:
These are just a few of 300+ videos that can help you with solving the mystery with SEO. Many of these videos have less than 10k views. I really find that strange because the information is extremely valuable. The great news about the low view counts is that you will be learning from a resource that many other people don’t know about. This gives you an advantage over your competition. As mentioned in the beginning of this post, I strongly recommend subscribing to the channel. It’s a very valuable resource to have if you’re interested in learning more about SEO.