Because I’m a copywriter, a lot of my posts have to do with general marketing techniques that apply to both online and offline communication. In light of this, I thought it would be a good idea to do a series on the basic principles of marketing. Over the next several posts, I’ll cover everything from defining your target audience to creating a unique selling point for your business. By the time this series is complete, I hope to have given you everything you need to create a working marketing strategy for your small business (or, at the very least, to get you aimed in the right direction).
For the first post in this series, I want to talk about defining your target audience. See, the term “target audience” or “target demographic” gets thrown around a lot in marketing conversations. But more times than not, a company’s target audience is just vague definition that gets filed away in the back of a business plan somewhere. In reality, your target audience should drive every decision you make in regards to your business.
So, let’s discuss how to go about defining exactly who your target audience is. Ask yourself these questions to help you better understand who your business is working for.
1. Who does your product appeal to, and what are their general characteristics? Let’s start out broad. General attributes to consider are your target audience’s age, sex, location, income level, and marital status.