Article Archives

A Dummy’s Guide to Losing Clients

Nobody wants to lose clients, but from the way we act sometimes, you’d think we’re trying our darndest to drive clients away. Many of us are dummies when it comes to dealing with clients…so dumb, in fact, that when we … Continue reading

What to do if You Lose a Client

In an episode of Mad Men, Don Draper and Roger Sterling both responded to the loss of a client by saying, “The day you sign a client is the day you start losing them.” While I don’t share their negative … Continue reading