The simple truth is on site optimization just isn’t enough these days. While having keyword rich web content with great title tags is certainly still important, there are more things you need to do to build your online presence.
Social networking is becoming an increasingly popular facet of effective online marketing campaigns. In the past, I’ve discussed how to use Twitter to improve your company’s online presence. Now, I want to discuss how using LinkedIn can help you get more out of your search marketing efforts.
Here are 5 ways LinkedIn can help your company online.