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Link Building: The Battle is Never Over

Sunday, July 25th, 2010
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Over the past 3 or 4 months, I’ve had an aggressive link building campaign going for my website. Link building is always something I’ve worked on when I had the time, but running a one-person show, it was difficult to find that time. Finally, I decided that I had to make the time if I was serious about wanting to grab top search engine rankings.

With the help of my good friend Gerald Weber (the_gman) and a consistent creation of content for guest blogging, article distribution, and press release marketing, I’ve started to see some truly amazing results. I’m in the top 5 for many of the targeted keywords, and I’m close to getting top 10 rankings on some keywords I thought I had a snowball’s chance in hell of ranking this high for.

And while it would be easy to pat myself on the back and take my foot off the gas pedal, the truth is I still have a long way to go. When it comes to link building, the battle is never really over.

Why?

  1. You can always climb higher—I don’t know about you, but I’m sure as heck not ranking #1 for every keyword I’m targeting. And I never will be. That’s the point though. There is always room to go up. Sure, the higher you get, the harder that climb will be, but if you don’t keep building links and implementing sound SEO tactics, you’ll get stuck or even start to slide down.
  2. There are more keywords to rank for—I’m doing really well with a handful of keywords, but I know there are many other keywords I should be focusing on achieving better rankings for. There are always other keywords to target. Some new keywords may have even popped up since the last time you did your research due to changing industries or new consumer behavior.
  3. The people behind you want your spot—The higher you get in the search rankings, the bigger the bull’s-eye on your back becomes. There will always be people behind you who are trying to surpass you in the SERPs. And if you take your foot off the gas, they’re going to get by you eventually.
  4. Current links may go away—That link you got from the PR 5 blog yesterday? It could disappear in the future if the blogger decides he’s tired of blogging and wants to shut down his site. Links come and go. That’s why you need to keep getting new, high-quality links on a consistent basis.
  5. The search engines love relevance—The goal of the search engine is to provide searchers with the most relevant, up to date results possible. If the search engine sees you haven’t had links coming in in a long time, your website could be viewed as irrelevant or less useful. Continuous link building helps you stay relevant.
  6. Algorithm changes could shake up your rankings—Finally, you never know when Google is going to switch up its algorithm. Ranking factors could change, and you could find yourself needing to do more work to climb back to the top.

How do you keep finding new ways to get links?

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Linkbait Generator: A Tool All Bloggers Should Try

Wednesday, April 28th, 2010
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Linkbaiting is an important part of building a successful blog and a well-ranking website. That’s why we regularly write posts offering you tips for creating linkbait and even template linkbait headlines.

Recently, I came across a really cool tool that’s designed to help all bloggers come up with linkbait ideas for their blog. The tool is called Linkbait Generator.  The way it works is you enter your own subject into the box, and you click “submit” to generate linkbait. Just keep clicking the “generate” button to get more and more headline ideas for your blog.

Here’s an example. I entered the subject “dog training.” Here are some of the linkbait ideas that this tool generated:

  • The 7 most controversial videos of all time about dog training
  • 10 ways people have gotten rich exploiting dog training
  • 5 amazing things you probably didn’t know about dog training
  • 6 shockingly evil things about dog training
  • 5 insane but true things about dog training

You can go on and on generating ideas, but you get the point. I’ll say that I’m pretty impressed with some of the ideas this tool generates. I could see any of the above topics working as a successful piece of linkbait if written and promoted properly.

Now, there is something you should know when using the tool. Not all of the headlines it generates will be great. In fact, there are some that just won’t be relevant to what you do at all, but the majority of them are pretty good.

The whole point of this tool is to show you some of the proven styles of linkbait. The truth is there are certain types of headlines and ways to phrase things that gives a blog post a better chance of getting hot. So, even if you don’t end up using any of the ideas this tool generates, I still think it’s good for putting you in the right frame of mind for coming up with successful linkbait.

Give it a try. Check out Linkbait Generator and let us know if it works for you.

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Hobo SEO – A SEO Site That You Should Read

Friday, December 11th, 2009
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It’s hard to find good quality information now a days. And it seems like it’s even harder to find good solid information about SEO. So here’s a SEO Blogs that I think you’ll enjoy reading. It’s a site that I feel does a great job delivering the goods and helping people towards learning more about search engine optimization. I found the site on Sphinn.com, after having a successful front page story submission. And while we’re on the topic of Sphinn, if you haven’t joined the community, I recommend doing so. Once you do, you’ll instantly sync yourself with a lot of experienced people who do nothing but eat, sleep, drink SEO 24/7.

Hobo SEO Company

Hobo SEO Company

Hobo SEO is a company based near Glasgow, Scotland. They focus on providing customers with the highest quality SEO services and also help with online branding. They are a content focused SEO company who show their clients firsthand how to do what they even do themselves.

At the time of writing this article, Hobo SEO has over 6700 RSS subscribers, and over 2200 Twitter followers. Those are quite impressive numbers, so they must be doing something right. They claim that their site is viewed by over 50,000 people every month, many of them come direct from Google searching for DIY SEO tips.

Hobo SEO goes the extra mile and even offers people a free SEO eBook titled, “hobo guilde to GOOGLE SEO.” You can get your free copy simply by joining their free newsletter.

Additional freebies include:

  1. DIY SEO GUIDE – Where you can get some help understanding why your website is performing poorly in Google.
  2. Linkbuilding Guide – They say that the key to high rankings in Google is to have other real websites link to yours. Their linkbuilding course will help you learn more about successful linkbuilding.
  3. Beginners Guide to SEO - For beginners, this is an excellent start. Hobo SEO’s Beginners Guide to SEO offers you everything you need to get started with becoming a savvy SEO yourself.
  4. SEO Blog – Visit their SEO Blog where tips and ideas about Google and search engine optimization are shared among 50,000 montly visitors.

With all the freebies, the guides, the newsletter, and the blog, Hobo SEO is one of the better SEO blogs I have seen. All in all if you’re looking for high quality SEO information from people who know what they’re talking about, I recommend making HoBo SEO one of your daily reads.

What are some of your favorite SEO sites that you’d like to share with others? Drop a comment and let us know. Also, if you have your own SEO site, you’re welcome to tell everyone about it too.

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How To Increase Your PageRank Quickly

Monday, July 13th, 2009
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Increasing PageRank can be a huge challenge and can take a lot of hard work, but what if there was an easier way to increase PageRank quickly?

There is actually! And, it’s a darn good way too. For a long time I have know about this, but couldn’t figure out a good way to do this. I searched for software and never found anything, and the only thing I found that could do this for me was a half functional website.

But, before I get too far ahead here, I need to explain to you how you can increase your PageRank. As you may know, backlinks are needed in order to get more PageRank. More so, backlinks with high PageRank are even more important.

So, who the heck is going to give you free links from pages with high PageRank? Well, the answer is simple… you are! You might not realize this, but many of your own pages within your site have established their own level of PageRank. (more…)

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Guest Posting on Blogs For Link Building

Monday, January 5th, 2009
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Guest Posting on Blogs For Link BuildingIf you are trying to build links that point back to your blog or website one of the most powerful ways you can do that is by offering to write content on other blogs. This is a little different than landing a freelance writing job because your offer is to help bloggers by writing content on their blog for free. While this might not sound like a very good deal for you, it really is. 

Paying for links is risky. Google has a good sniffer for spotting paid or sponsored links. Doing link exchanges, especially blogroll exchanges is proving to not have much value. Ordering sponsored posts is very risky because you then put your site on Google’s radar. So really what option do you have left? 

The answer is in writing guest posts. It is a safe and very natural / organic way to score powerful backlinks to your blog or website. Consider this too. When you publish content on other blogs, you are in complete control of the link building process. You are in complete control of how you want to word your content and shape and mold your links pointing back to your site.  In other words, writing guest posts on other blogs gives you the ability to take a blank piece of digital paper and turn it into anything you want. 

Guest posting on other blogs has other benefits as well. For one, you’ll find that you have an endless supply of blogs where you can publish your content on. Most bloggers struggle for material. Just like a journalist or a columnist, often bloggers struggle from writers block and totally enjoy it when someone offers to provide them with killer content. 

Another benefit is the fact that not only can you build links by writing the content, you can also take advantage of the opportunity and use the post to sell yourself to readers of the blog you are publishing on. This gives you an amazing opportunity to increase the number of regular reader who read your own blog or website. 

The only disadvantage I can think of is the amount of time you need to invest into writing content. One thing about that though is I believe that you always get back when you put in. Meaning, if you invest the time into writing quality content on other blogs, your return will be great as well. 

Contact a few blog authors and you’ll be surprised to discover how many of them will contact you back having a strong interest in having you write a post for them. I know for a fact that when people contact me, I get excited because I know that my nightly post is covered and I can have a little free time to do something else. My advice to you when you do contact bloggers is to present yourself well. Be honest and explain what you want to do and what are you are willing to do for them in exchange. Writing content on other blogs is  mutual exchange. You give the blogger a night off from having to write and they give you a medium to spread the word about your own blog or website. 

Make Money Blogging

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