Thursday, November 8th, 2012
It’s safe to say that most of us have a classic love-hate relationship with Google. On one hand, the behemoth search engine is our lifeline for internet traffic. On the other hand, it’s constantly changing, and over the last few years it hasn’t exactly made search engine optimization easy. The Panda and Penguin updates have SEO practitioners reeling as they see their old link building tactics becoming useless (and in many cases, harmful)… which leaves many of us wondering what to do next.
But recently, Google has done something to make our lives a little easier. They’ve given us a little early Christmas present, and I’m here to tell you how to use it and why you should be thankful for it.
The Bad Link Problem
In April of this year, Google made an algorithm update that may have affected most of your websites. This Penguin update began penalizing sites for links of low quality. Well, if you are one of those who once subscribed to the “get as many links as you can” philosophy, odds are you have at least a few links out there pointing back to you from websites that Google has now deemed to be spammy. The result? Lowered rankings.
Thursday, October 6th, 2011
Infographics have fast become one of the most popular styles of linkbait. Savvy marketers and bloggers are using infographics to drive traffic and get inbound links.
Here are some of the reasons infographics make excellent linkbait.
- They can be read quickly—The attention span of internet users is getting shorter and shorter by the moment. People have so many different things vying for their attention, so it’s your job to get your message across to them as quickly as possible. Infographics are excellent for this because they trim all the fat. There’s no introduction, no extensive commentary. Just short, easy-to-understand points.
- They appeal to visual learners—The graphical element of infographics allows you to reach an audience that wouldn’t read the information if you typed it up in a blog post or a report. Many people find visuals helpful for learning, so an infographic lets you share your message in a format they can easily understand.
- They’re easy to share—Infographics are made to be shared. There’s a reason you see infographics constantly hitting the front page of sites like Digg and ReddIt. Heck, not an hour goes by that I don’t see a link to an infographic in my Twitter feed.
- They often trigger an emotional response—The best infographics grab you on an emotional level. Maybe, they make you laugh. Or maybe, they share some information that angers you. Or they could just shock you and make you say “Wow! I didn’t know that.”
- They share interesting information—A good infographic offers really interesting, unique information. The statistics and facts are usually surprising to most people, and they put things into an interesting perspective to make the data even more compelling.
Have you ever used an infographic as linkbait? Share your experiences by leaving a comment.
Sunday, July 25th, 2010
Over the past 3 or 4 months, I’ve had an aggressive link building campaign going for my website. Link building is always something I’ve worked on when I had the time, but running a one-person show, it was difficult to find that time. Finally, I decided that I had to make the time if I was serious about wanting to grab top search engine rankings.
With the help of my good friend Gerald Weber (the_gman) and a consistent creation of content for guest blogging, article distribution, and press release marketing, I’ve started to see some truly amazing results. I’m in the top 5 for many of the targeted keywords, and I’m close to getting top 10 rankings on some keywords I thought I had a snowball’s chance in hell of ranking this high for.
And while it would be easy to pat myself on the back and take my foot off the gas pedal, the truth is I still have a long way to go. When it comes to link building, the battle is never really over.
- You can always climb higher—I don’t know about you, but I’m sure as heck not ranking #1 for every keyword I’m targeting. And I never will be. That’s the point though. There is always room to go up. Sure, the higher you get, the harder that climb will be, but if you don’t keep building links and implementing sound SEO tactics, you’ll get stuck or even start to slide down.
- There are more keywords to rank for—I’m doing really well with a handful of keywords, but I know there are many other keywords I should be focusing on achieving better rankings for. There are always other keywords to target. Some new keywords may have even popped up since the last time you did your research due to changing industries or new consumer behavior.
- The people behind you want your spot—The higher you get in the search rankings, the bigger the bull’s-eye on your back becomes. There will always be people behind you who are trying to surpass you in the SERPs. And if you take your foot off the gas, they’re going to get by you eventually.
- Current links may go away—That link you got from the PR 5 blog yesterday? It could disappear in the future if the blogger decides he’s tired of blogging and wants to shut down his site. Links come and go. That’s why you need to keep getting new, high-quality links on a consistent basis.
- The search engines love relevance—The goal of the search engine is to provide searchers with the most relevant, up to date results possible. If the search engine sees you haven’t had links coming in in a long time, your website could be viewed as irrelevant or less useful. Continuous link building helps you stay relevant.
- Algorithm changes could shake up your rankings—Finally, you never know when Google is going to switch up its algorithm. Ranking factors could change, and you could find yourself needing to do more work to climb back to the top.
How do you keep finding new ways to get links?
Wednesday, April 28th, 2010
Linkbaiting is an important part of building a successful blog and a well-ranking website. That’s why we regularly write posts offering you tips for creating linkbait and even template linkbait headlines.
Recently, I came across a really cool tool that’s designed to help all bloggers come up with linkbait ideas for their blog. The tool is called Linkbait Generator. The way it works is you enter your own subject into the box, and you click “submit” to generate linkbait. Just keep clicking the “generate” button to get more and more headline ideas for your blog.
Here’s an example. I entered the subject “dog training.” Here are some of the linkbait ideas that this tool generated:
- The 7 most controversial videos of all time about dog training
- 10 ways people have gotten rich exploiting dog training
- 5 amazing things you probably didn’t know about dog training
- 6 shockingly evil things about dog training
- 5 insane but true things about dog training
You can go on and on generating ideas, but you get the point. I’ll say that I’m pretty impressed with some of the ideas this tool generates. I could see any of the above topics working as a successful piece of linkbait if written and promoted properly.
Now, there is something you should know when using the tool. Not all of the headlines it generates will be great. In fact, there are some that just won’t be relevant to what you do at all, but the majority of them are pretty good.
The whole point of this tool is to show you some of the proven styles of linkbait. The truth is there are certain types of headlines and ways to phrase things that gives a blog post a better chance of getting hot. So, even if you don’t end up using any of the ideas this tool generates, I still think it’s good for putting you in the right frame of mind for coming up with successful linkbait.
Give it a try. Check out Linkbait Generator and let us know if it works for you.
Friday, December 11th, 2009
It’s hard to find good quality information now a days. And it seems like it’s even harder to find good solid information about SEO. So here’s a SEO Blogs that I think you’ll enjoy reading. It’s a site that I feel does a great job delivering the goods and helping people towards learning more about search engine optimization. I found the site on Sphinn.com, after having a successful front page story submission. And while we’re on the topic of Sphinn, if you haven’t joined the community, I recommend doing so. Once you do, you’ll instantly sync yourself with a lot of experienced people who do nothing but eat, sleep, drink SEO 24/7.
Hobo SEO Company
Hobo SEO is a company based near Glasgow, Scotland. They focus on providing customers with the highest quality SEO services and also help with online branding. They are a content focused SEO company who show their clients firsthand how to do what they even do themselves.
At the time of writing this article, Hobo SEO has over 6700 RSS subscribers, and over 2200 Twitter followers. Those are quite impressive numbers, so they must be doing something right. They claim that their site is viewed by over 50,000 people every month, many of them come direct from Google searching for DIY SEO tips.
Hobo SEO goes the extra mile and even offers people a free SEO eBook titled, “hobo guilde to GOOGLE SEO.” You can get your free copy simply by joining their free newsletter.
Additional freebies include:
- DIY SEO GUIDE – Where you can get some help understanding why your website is performing poorly in Google.
- Linkbuilding Guide – They say that the key to high rankings in Google is to have other real websites link to yours. Their linkbuilding course will help you learn more about successful linkbuilding.
- Beginners Guide to SEO - For beginners, this is an excellent start. Hobo SEO’s Beginners Guide to SEO offers you everything you need to get started with becoming a savvy SEO yourself.
- SEO Blog – Visit their SEO Blog where tips and ideas about Google and search engine optimization are shared among 50,000 montly visitors.
With all the freebies, the guides, the newsletter, and the blog, Hobo SEO is one of the better SEO blogs I have seen. All in all if you’re looking for high quality SEO information from people who know what they’re talking about, I recommend making HoBo SEO one of your daily reads.
What are some of your favorite SEO sites that you’d like to share with others? Drop a comment and let us know. Also, if you have your own SEO site, you’re welcome to tell everyone about it too.