SEO Hosting Blog

Whether your goal is to generate a lead or to close a sale, creating an effective landing page is necessary for reaching your goal. With a great landing page, your visitors will be far likelier to take the action you desire. Unfortunately, most landing pages aren’t great. Instead, they seem to be created simply as a filler page for customers to land on. As a result, the visitor hits the “back” button as soon as they land on the page.

So, what can you do to ensure your visitors are sticking around? Follow these 7 tips for successful landing pages.

1. Write a Great Headline- The first thing visitors to your landing page see is the headline. A boring, keyword-stuffed headline won’t do the job here. Your headline needs to refer to the place from which the visitor clicked to get to your page. It also should be strong enough to entice the visitor to keep reading. Some copywriters prefer using leading questions; others favor writing compelling headlines that sell a benefit.
2. Use Clean Design- Remember, this is a landing page, not your home page. Keep the design as simple as possible. The goal of your landing page design should be to direct the visitor’s eye flow toward the call to action. For this reason, you need to eliminate any unnecessary distractions from the page. Keep it simple! (more…)