Getting leads from your landing page requires having well-written copy that grabs the visitor’s attention immediately, earns their trust, and motivates them to take action. Over the years, I’ve written more landing pages than I can count, and I’ve learned a lot along the way.
The most important thing I’ve learned is that effective landing page copy typically has 4 essential elements:
- Short, benefit-driven headline—The headline is the first thing someone will see when they arrive on your landing page. This is your one and only chance to reel them in. Your headline has to grab the visitor’s attention immediately and entice them to keep reading. It should be short and benefit-driven. I highly recommend testing out different headlines to see which works best. (more…)