SEO Hosting Blog

“I don’t want to talk about SEO. I don’t believe in it!” claim some web developers when approached about the ever-popular subject. However, you know otherwise. You need to convince your web developer of SEO importance. What is the best way to communicate effectively about SEO with your web developer? Well, become informed, get prepared and return with an arsenal of information.

Here are some of the things you will need to convey your message:

1) Recent statistics show that at least 90% of all web visitors use the search engine to find what they are looking for. That is an important number to remember in explaining SEO’s importance to your web developer. Your web developer usually likes statistics. If your site isn’t SEO relevant, it is a waste of both time and money. Isn’t there a bonus available for a web developer who comes up with a site that increases visitor traffic? Don’t they want that raise for having developed an efficient, and pleasant looking, site? Of course, they do.

2) SEO (search engine optimization) is not a passing trend. It is here to stay. Content on a website needs to be relevant to both the search engines and people looking for websites. Your website needs to be picked up by the search engines in order to be worthwhile. Search engines feed on SEO.

3) Gather verifiable proof such as documents containing charts, studies, and interviews with top officials regarding the SEO world. Bring this with you for your meeting with your web developer. These will be used to provide references for your knowledge. The purpose of this is to help you start a informative discussion.

4) Keyword placement and frequency help determine your ultimate success with SEO. Use examples of keyword search tools to help show this point when talking with your web developer. Overture works well here. In fact, let your web developer know that keyword search tools have increased in popularity simply due to the necessity of knowing SEO. Your web developer loves keeping current on the industry trends with friends, right?

5) Keyword importance. The importance of keywords needs to be mentioned here. Let your web developer know too much will cause more harm than good. Tell them that it is easier to create keyword-dense content when each page contains no more than three keywords.

6) Keyword phrases are also more relevant than single keywords, research shoes. Using phrases narrows search rank competition and improves the likelihood that your content will meet the searcher’s expectations. For example, if your web page is about “doggie dental care”, it will have more success by containing the keyword phrases “dog teeth” or “dog dental” rather than the more generic single keyword “dog.” Your site visitors will be more targeted towards what you are offering.

There you go, take these factors into play and you will have success while explaining to your web developer why SEO is important. Good luck!

Developing a highly visited website, a “traffic worthy site”, is essential for your web site’s success. While developing the site, however, you need to keep in mind that not only is your site going to be seen by the human eye, but also by the nonhuman eye. How is that? Well, search engines along with their spiders and crawlers, will also be viewing your website. Having a sound web design, therefore, is crucial for bringing traffic to your site. How is this done?

First, you need to know what your company’s keywords are. What words come to your mind when describing your business or interest? These may be your keywords. Do online research to find out how popular they are. There are a variety of keyword selector tools that you can use for no charge. Yahoo’s Overture is a good one, another is Word Tracker. Once you have access to these keyword selector tools, simply type in what words are important to you and results will be displayed regarding their popularity. The results can also help you decide which words are most important and will bring the most visitors to your site.

Secondly, you need to know how to optimize your keywords to your advantage. This is known as keyword optimization. Your website must have good keyword optimization if it is to perform to its best advantage and bring you success from it. Keyword optimization is part of search engine optimization (SEO). You want, and need, to know how the search engines will notice your website. Also, each time a person searches for something online (search utilization) they type in the words that are important to them. Hence, they type in their keywords. Sites will pop up containing those keywords and offer the viewer a chance to visit the site which matches their needs. It is important to note that about 85% of humans arrive at websites via search engines. That is a large amount. See the importance of both knowing what your keywords are and how to optimize them to get the most success from the search engines? Search engine optimization is highly important to the success of your website.

The best part of keyword and search engine optimization is the fact that the results will send you targeted potential, prequalified customers. This is due to the fact that the person performing the search is specifically looking for what you offer. They are using your keywords.

Also remember that when developing your website, do not use a word processor. Word processing software is well known for containing a variety of sloppy, hidden codes which are not search engine friendly.

These are just a few things to take into consideration while developing a website that receives a high traffic volume. Use them and you can only benefit.

There are many factors that go into good SEO, but probably one of the most important things you can do is create good titles. Not only are you doing this to help search engines find the topic of your page content, you’re also doing it to help brand your page and let visitors know where they’re going.

The two major benefits of using good keywords in title tags are:

1: Branding Your Page
If you’re like me, you’ve chosen a search result based on the title used for that particular site. If you searched for “Using Keywords in Title Tags” and one of the results popped up with the title “SEO Essentials: Keywords in Title Tags”, the odds are higher that you’ll find that result fitting to your information needs.

Your audience might not realize it, but most of us DO actually look at the titles and URLs in search results and use that information to formulate a decision on which result to click. This factor might be sub-conscious on many cases, but it certainly plays a role more times than not.

You can also use your titles to brand content. In the example listed here, and in the title of this post, you’ll see that I’ve added “SEO Essentials”. This tells readers that they will not only find information on keywords in title tags, but they will also know that the content is written from an SEO angle.

So, as you can see, I’m saying a lot through only six words. I’m explaining what the content is about, and for what purpose it is written.

2: Search Engine Optimization
Search Engines can and do use these tags. In almost every case the search engines have taken title tags, URL keywords, and headline keywords and they’ve used them in the results. And not just in the results, but also in the algorithm.

It has been proven time and time again that by using a consistent set of keywords in the title tag, the URL, and the page headline, the page has moved up in rank and enjoyed a higher click through rate in the search results pages.

What is the best way to use keywords in title tags?

-Understand searchers intent
-Use keyphrases when possible
-Use similar or same keywords and keyphrases in headline (h1) tags
-Use similar or same keywords and keyphrases in URL (permalink)
-Keep length to 65 characters or less (to ensure it all fits in the search engine results)

If you take these simple steps over time, you should eventually begin seeing cleaner results and a higher click through rate.

Increase Your Online Revenue with Keyword Research
Every day many website owners and managers face a dilemma – which keywords should they use in their website copywriting? The choice is not so much one of style but one of substance: choosing a popular keyword over an unpopular one often means more real hard cash in your pocket.

The popularity of one keyword against another can differ dramatically and therefore the search engine traffic that each keyword can potentially attract also differs.

For example a furniture manufacturer with a new range aimed at the commercial market would probably be ill advised to use the keyword, “office furnishings” instead of “office furniture”. The reason of course is that ‘office furniture’ is used in over 20,000 searches a day, while ‘office furnishings’ in just over 100.

That means that ‘office furniture’ could deliver 200 times more traffic – and sales – than ‘office furnishings’.

What are keywords?

Simply put, they are the words people use when they search.  Keywords are a huge factor in Search Engine Optimization (SEO).  Use them in your website copy and you increase your chances of appearing towards the top of Google results - and that means more sales for your business.

But ignore them and you simply won’t be found on search engine results - you’ll be missing sales every hour of every day.

Wordtracker is the leading keyword research tool on the web and search engine optimizers, online marketers and online business owners of every kind use the tool to find the most popular keywords for their business website.

Wordtracker collects anonymous information from metacrawler search engines – these are engines that people use when they want to search Google, Yahoo and MSN at the same time. The Wordtracker database contains over 350 million keywords and is used by many successful website on the web.

Keyword research plays an important role in optimizing the company’s existing content and moving it online.

So how do you use keyword research to boost your profits?

Here are the first basic steps you should take:

1. Get the most from your existing content

The first quick win of keyword research is to optimize the content that you’ve already created. If it was written without thinking about keywords it will be massively under-performing. Here’s what to do:

1. Start by pulling together a small list of your important keywords, say 20-30 to start with.
2. Draw up a list of the most important pages on your site and place their URLs in an Excel spreadsheet. Add columns for the title and description meta tags for each page and copy the words you currently use into the spreadsheet.
3. Now review each entry to see how many contain important your keyword phrases.
4. Re-write your title and description making sure that you have least one keyword phrase in each and no more than two. Change your html accordingly and re-publish your pages.

2. Create new search engine friendly content

Once you’ve improved your existing copy, it’s time to think about how you create copy in the future. The technique is simple – use keyword research as the inspiration for what you write. For example if you find people are looking for ‘ergonomic chairs’ you may decide to write a piece of content such as ‘Choosing ergonomic chairs for the office’.

When you use keyword research for inspiration for your writing, you’ll know that people are genuinely interested in what you’re going to write and that you can create search engine friendly copy in record time.

Here’s a simple way of planning what you should write:

1. Get your list of important keywords again
2. Write down a list of major customers needs in your industry
3. Match a keyword with a major customer need and draw up a list of article titles
4. Get writing and publish your articles.

3. Get keyword rich inbound links

We’ve been talking so far about on-the-page factors – the words that you use on your own web pages. But there is another area where keywords are really important to your website and that’s in off-the-pages factors – links from external website pointing to your site.

To rank well in search engine results you need to score well on both factors. You must get external sites to link to you and wherever possible you’ve got to get those sites to link to you using your important keywords if at all possible.

So while a company like Books.com would be delighted with a link back like “www.books.com” they would be even more delighted with a link like “used books from Books.com” because the linking text contains one of their important keyword phrases, ‘used books’.

There are a number of ways you can get these type of keyword rich links:

1. Just ask for them – if someone is willing to link to you, they’ll probably be happy to link to you using the keywords you want.
2. Make sure your articles are good quality and include keywords – when people link to an article they often use the title of the article as linking text.
3. If you’re buying links you can often specify the linking text. (Note: This is not generally recommended as Google has penalized sites with paid links)
4. When you distribute press releases online you can pay a little extra to include specific keywords as the linking text.

Insight into your market

Keyword research gives you real insight into the size of your online market and what your customers are really looking for.

Learning how to use these keyword insights to drive profit should be top of the ‘to do list’ for any aspiring online entrepreneur.

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