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My head literally had only hit the pillow for about 30 seconds before I re-realized this thought again. Second place is truly the first loser. And I came to realize that more than ever just a few moments ago. My son lost is cell phone in the snow last week and it stopped working. What I should do is probably punish him and not purchase a new phone, but because I am a common idiot father, I am going to replace his phone with something even better.

So, I logged into my AT&T account and like always, they offer an array of free add-on phones for my family plan. Many of these phones were actually pretty cool. One of the phones that I thought was nice was the Motorola Karma. I can get this phone free. But at any rate, in the process of reviewing these various phones, I decided to jump over to YouTube to see if there were any reviews.

Here’s the part where I re-realized that “second place is the first loser.” When I was doing my searches for these various phones, I felt very strong at clicking the first result. What’s crazy about this situation is that many hours later — once again, head crashed on pillow only 30 seconds — I was able to fully understand the power of ranking #1 for something.

In the case with the YouTube videos, I was clearly able to see the view count of each video on the search result page. In a few cases, the second and third result had more views and in fact seemed even more relevant than the #1 listing. Yet, what did I do? You guessed it… I clicked on the first result and watched that video. Reflecting back on why I did this, I remember saying to myself, “Well… if YouTube thinks this one should be #1, then that’s the video I need to watch to get the best review of this particular phone.”

Was that true? Well, it doesn’t really matter. What matters is the fact that I clicked on the #1 result, and so do most people. So ultimately, the key to success is ranking #1. And this helps another point I have made many times before in the past. And that it is better to rank #1 for a keyword that only gets 100 hits per day than to rank on page two for a keyword that gets 10,000. No one looks at page two on Google. Not many people even look at the bottom first ten results.

Ranking #1 is the key. So that being said… when it comes to doing keyword research, or targeting various phrases, etc… remember to choose keywords, titles, and phrases that you feel you have the most chance at ranking number #1. Anything below that are simply losers…

In my previous article about teaching how to research and target keywords, I explained about the importance of targeting keywords that generate qualified traffic. Now that you have an understanding of why it’s important to rank for relevant keywords as opposed to focusing on scoring tons of traffic, let’s take a closer look at two programs offered by Google that can help you drill down and find keywords that you can rank for on your site.

Keep in mind, it’s important for you to have some kind of web publishing system on your site, such as a blog, and someone who is able to write and publish content on it. For more details about this, I suggest reading my article that explains why a blog is important for SEO. That said, the two programs that we’ll take a closer look at are called Google AdWords Keyword Tool and Google Wonder Wheel. (more…)

Learning how to research and target keywords for search engine marketing is a valuable skill to learn. Ranking for certain keywords and phrases in search engines can deliver more traffic to your site than you can shake a stick at. But also, it isn’t always about the quantity of traffic.

In most cases, it’s about the quality of the traffic. And that is one of the most common things I believe people mistake about SEM and even SEO. In my opinion, I would rather have 100 super qualified visitors to my site per month rather than 10,000 unqualified visitors. That said, of course you can easily rank for many different keywords and phrases; however, if you own a site that sells kitchen appliances in Dallas Texas. Is there really any reason to try to rank for the search term, kitchen appliances in Alaska?

In other words, it’s relatively easy to rank for keywords and phrases that yield a lot of traffic. But, this is useless traffic that only puts a burden on your server and consumes your bandwidth. Not only is this traffic not going to convert, but eventually search engines will catch on to the misuse of keyword targeting and derank the listings and possibly the entire site. (more…)

Discover Google Wonder Wheel and How This Program Can Help You With Keyword Research

I make money on the Internet by creating blogs and websites that target profitable keywords in search engines. Knowing and having a general to moderate understanding of search engine optimization, search engine marketing, and keyword analysis is crucial towards the success of my business. One of the reasons why I enjoy writing here is because I can share my experience and knowledge about search engines with you.

In my business, I need quite a few things to happen in order for it to remain successful. One of most important things I need is to have material to write about. Not only that, but the material I write about needs to trigger profitable advertisements within my pages.

There are many programs available that will give you a general idea of how much certain keywords and phrases pay; however, one thing most of these programs lack are writing prompts. It’s one thing to think of a keyword or phrase to write about, but it’s it’s a complete different ball game when a publisher, such as myself, has writer’s block.

That is where Google Wonder Wheel kicks in. This is an amazing and free service offered by Google that allows you to easily drill down into discovering relevant longtail keywords based off very popular and competitive ones. (more…)