SEO Hosting Blog

Almost once week I receive an email from a writer explaining that they can provide excellent content that will allow me to rank well in search engines. I am always open minded to evaluating what can be produce, so when I receive email from a writers trying to pitch their service, I typically respond back asking to have a 75 to 100 word example of their work sent to me.

Recently I was contacted by a writer and I asked the writer to provide me with a sample based around the keyword phrase “Cheap Bottled Water.” When I received the email back, my observations motivated me to write this post. Here is a copy of the content that was provided to me.

Cheap Bottled Water

Most people have turned to bottled water as an alternative to tap water since they think it is safer. Cheap bottled water has become a popular item in many people’s shopping carts. However, make sure that the cheap bottled water is up to the set standards before consuming it. There is cheap bottled water from various stores at comparable prices. Remember cheap bottled water may not be ultimately healthy compared to tap water.

Most people think that writing for search engines is nothing more then packing keywords into the writing. In the case of the writer who provided me with this sample above, he felt like he had to use the phrase, “cheap bottled water” constantly, and in fact, he did so almost in every sentence.

Search engines don’t like unnatural writing. The content provided to me was very unnatural. It was clearly and obviously written in a way to trick search engines. There was no pure and inner quality within the work. It was totally superficial and it will not do anything for the end user. In other words, and to put it bluntly, the content was garbage.

So the lesson to learn is when writing content for the purpose of ranking in search engines, there’s more involved than just stuffing keywords. In fact, stuffing keywords isn’t good at all. My advice to you if you are trying to write content for search engines, simply write about the topic at hand in a natural way. Write your copy in a way that is understandable to others, as if you were writing a letter to a friend.

Allow search engines to index the content, and then take some time to study results. Observe and make notes of the different keywords you’re ranking for. Also observe whether you’re ranking for the keywords you intended for. If results are less than what you desire, consider making some changes by editing or re-wording your content and possibly adding more rich content to the page.

In the business of search engine marketing, choosing the correct keywords to target is crucial towards the overall success in your online business. The folks who use Pay Per Click services, such as the Google AdWords program, their overall success depends on bidding on the right keywords. For search engine marketers who target organic keywords, the same process is involved; however, instead of bidding for keywords are you rolling the dice on whether you can rank for the keywords you target. Both aspects of search engine marketing have their pro’s and con’s and both equally have their share of stresses.

In my business of search engine marketing, I don’t fool around too much with Pay Per Click. I focus on organic search. The two primary reasons why I focus on organic search versus pay per click is because I am very good at it and secondly I have something to show for my work after it is done. With Pay Per Click, once your campaign money expires so does your listings in the search engines. With organic search, I have an endless amount of free traffic for as long as my keywords continue to be ranked in the search engine.

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