SEO Hosting Blog

In the business of search engine marketing, choosing the correct keywords to target is crucial towards the overall success in your online business. The folks who use Pay Per Click services, such as the Google AdWords program, their overall success depends on bidding on the right keywords. For search engine marketers who target organic keywords, the same process is involved; however, instead of bidding for keywords are you rolling the dice on whether you can rank for the keywords you target. Both aspects of search engine marketing have their pro’s and con’s and both equally have their share of stresses.

In my business of search engine marketing, I don’t fool around too much with Pay Per Click. I focus on organic search. The two primary reasons why I focus on organic search versus pay per click is because I am very good at it and secondly I have something to show for my work after it is done. With Pay Per Click, once your campaign money expires so does your listings in the search engines. With organic search, I have an endless amount of free traffic for as long as my keywords continue to be ranked in the search engine.

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I often get asked this question and I would like to open up a discussion with you regarding domain name selection in relation to search engine ranking. In my experience, I feel that the domain name you choose can strongly influence the keywords you rank for in Google. I know that this isn’t always the case, because there are plenty of popular blogs that have odd names, that rank for keywords that aren’t found in their domain name. 

The difference I see though is with popularity and backlinks pointing back to these more popular sites. For me, I build very low traffic and low key niche sites. Just about every web site that I build has a domain name with the primary keywords in it that I am targeting. Typically it doesn’t take very long to rank for the keyword phrase I am targeting. Within that, I will also rank for many relevant keyword phrases based off the primary keyword phrase due to me writing content that specifically targets these other phrases. 

All in all, I have had and continue to have great success with doing this. With that said, I’ll admit, I have never tried to target keyword phrases using a domain name that didn’t match up with the primary keyword phrase I target. So I can’t say for sure that what I am doing is truly a legitimate tactic or strategy. That is why I wanted to carry on a discussion with you about it. I’d like to know your opinion on how important do you think domain name selection is for search engine ranking? Share your feedback and opinions using the comment form below. 

Common in the insurance business you will hear things like the 80/20 plan. What that means is some insurance plans will cover 80% of the bill while leaving you with the remaining 20% balance. With Internet marketing, I have coined my own 80/20 plan and indeed put it into practice.

My business is mainly in developing niche sites that are run using WordPress. I write content that targets very high paying keywords in Google AdWords. My content indeed is very well written, unique, useful, entertaining and informative. The goal in mind though is to monetize it using Google AdSense. Some content I write that targets certain keyword phrases need a little more boost than others. Most of my content targets longtail keywords. However, some do not and need additional love.

The 80/20 plan that I follow is very simple. I invest 20% of my time writing content and 80% of my time marketing it. Depending on the strength of competition of the keyword phrases I am targeting will dictate the level of depth I go into marketing each article or page I create. For me, Internet marketing is a primary method of promoting my content on the Internet. It combines two elements: search engine marketing and social network marketing. (more…)