Common in the insurance business you will hear things like the 80/20 plan. What that means is some insurance plans will cover 80% of the bill while leaving you with the remaining 20% balance. With Internet marketing, I have coined my own 80/20 plan and indeed put it into practice.

My business is mainly in developing niche sites that are run using WordPress. I write content that targets very high paying keywords in Google AdWords. My content indeed is very well written, unique, useful, entertaining and informative. The goal in mind though is to monetize it using Google AdSense. Some content I write that targets certain keyword phrases need a little more boost than others. Most of my content targets longtail keywords. However, some do not and need additional love.

The 80/20 plan that I follow is very simple. I invest 20% of my time writing content and 80% of my time marketing it. Depending on the strength of competition of the keyword phrases I am targeting will dictate the level of depth I go into marketing each article or page I create. For me, Internet marketing is a primary method of promoting my content on the Internet. It combines two elements: search engine marketing and social network marketing.

Search engine marketing is really simple if you think about it. All that is required is a search engine optimized web site or blog and your ability to write content in a creative way that caters to both humans as well as search engines. In other words, in order for you to rank well for the keyword phrases you are targeting, you have to carefully write your material in a way that uses the keywords and related terms in your content a certain way and at a certain frequency. All in all though, it’s not difficult but it does take some time to master.

The tricky part is social network marketing. As mentioned above, there are times when I want to rank for more competitive keyword phrases. These terms fall outside from what I would consider being longtail. Long tail keyword marketing does not require backlinks, while targeting more primary keyword phrases do. That is where social network marketing kicks into gear.

Many people look at social network marketing in terms of scoring votes of your submitted content into these various networks. While voting does indeed play its role in the my big picture of social network marketing, it doesn’t take the role you may think it does. Many of these popular social networks NOFOLLOW their links. So even though the page that your submitted content appears on ranks well in the search engines, you dont’ get credit for the links.

What is the point towards getting your content submitted into social networks? Well, really the point and reason why I like my content listed in social netowrks is for the fact that if someone else likes what they read, they may in return write a post about it on their blog which will provide a direct search engine friendly backlink to my content and or home page.

Internet Marketing isn’t just limited to search engine marketing and social network marketing. You also have the element of email list marketing as well as instant messenger marketing. Email list marketing is great because you can send out direct email to your subscribers and inform them of the content you wrote. Depending on how close you are with your subscribers, you can possibly even ask your subscribers to link to your newly publsihed content. In doing so, you are establishing backlinks to your content.

The same is true for instant messenger marketing. If you have about 25 buddies in your instant messenger contacts and speak with them daily. You can easily ask them to check out your newly publsihed article or web page and ask if they wouldn’t mind providing you with a backlink to it.

No matter what you do, always remember the 80/20 Internet Marketing Plan. Once again, use 20% of your free time towards creating content and 80% of your free time marketing and promoting your content. If you do that, you’ll see super huge results.

What are some other ways that you can market and promote your content? If you have some ideas, feel free to share them below in the comments.

When I set out to publish a page on the Internet, I already know well in advanced the primary keyword phrase I am looking to target in the search engines. In this article, my aim is to teach you how to target primary keyword phrases in the search engines by publishing uniquely written content. For me, I am a blogger and one who chooses to use WordPress as my choice blog publishing software.

WordPress is widely supported and increasingly growing in popularity. With that being said though, it really doesn’t matter too much as far as what program you use towards publishing content on the Internet. What really matters though, is how you go about it. For me, WordPress happens to cover pretty much all the bases I need with only a few minor tweaks to the program and the current template being used.

Here is what I do to assure that I am able to successfully target the primary keyword phrases that I am aiming for in a web page, or in my case, a blog post. Firstly, I have to identify choice keyword phrases to target. This requires research as I don’t want to waste time attempting to target keyword phrases that have too strong of a competition, nor do I want to invest time into targeting keyword phrases that no one searches for.

The ideal keyword phrase to target is one that has a very low amount of competition while also having a high number of monthly searches. The ability to spot out keyword phrases like this come with experience or just natural ability. Many people simply use software to aid them in keyword research. For me, I use both my natural ability and experience coupled with software to assure the most accurate level of keyword predictability. If using software appeals to you, I would recommend checking out WordTracker as well as Micro Niche Finder. SEOHosting.com provides some really nice free SEO Tools as well as a 7 day trial offer on WordTracker.

Once you have figured out the primary keyword phrase that you want to target, the rest is a snap. It is really just a matter of using the exact keyword phrase as your web page title, making sure that the same phrase is used again wrapped in <h1> or <h2> tags and then used again twice in your web page or blog post content. Don’t purposely make your content feel spammy and for sure, don’t over saturate your content with the keyword phrases that you are targeting. The best thing to do is just write naturally and allow your writing talents to kick in.

After that, then the final step is getting that page indexed in the search engines. The time it takes to index depends on the age of the site, how easily the content is accessible to the web crawler and how often the web crawler visits your site for updates. If it takes a longer period of time to index, you may consider setting up a sitemap.xml file. A sitemap.xml file is basically a road map for search engines to quickly find your newly published content. A sitemap.xml file works both on blogs as well as regular static web sites.

In the above example, you can see that the keyword phrase that I chose to target. You will notice that that exact phrase is also used in the <title></title> tag as well as the post <h2></h2> title and is used two times in the body content of the page.

The end result is a success. After my page was indexed in the search engine, I was able to search for the exact phrase and my page pulled up number on in the search result page. My advice to you is to target keyword phrases that have a very low amount of competition but also happen to be phrases that are commonly searched for on a regular basis.

Earlier I mentioned that over time you can gain more of a natural ability to do this. In the very near future, I’ll expand on how to do this more. In the mean time, I hope that you found this article helpful. For a complete list of other articles I have published here on SEOHosting.com you can visit my personal archives.