I know a lot of you reading this are entrepreneurs and small business owners, so I want to focus this post on how to improve your business during this difficult upcoming year.
As the economy continues to struggle, 2009 is shaping up to be a tough year for entrepreneurs. There will be many hurdles to clear, but by sticking to the basics, we’ll be able to persevere. That’s why I want to talk about client retention. Sure, it’s a fairly basic concept to small business owners, but it’s something I believe will be of chief importance over the next year. Let’s face it: clients are looking to cut spending wherever they can. You need to make sure you aren’t left by the wayside as they slash their budgets.
One of the best ways to keep clients coming back is to market your services to them. After all, they already know who you are and they’ve worked with you before, so convincing them of your value shouldn’t be that hard. Of course, you might be tempted to scale back on your marketing during this recession. Don’t! Now is actually the best time for marketing. While many of your competitors shrink away, you can send your message loud and clear. Not only will it help keep you visible during this downturn, but it also sends the message that your company can be trusted to not cave during the toughest of circumstances. (more…)