SEO Hosting Blog

In my previous article about teaching how to research and target keywords, I explained about the importance of targeting keywords that generate qualified traffic. Now that you have an understanding of why it’s important to rank for relevant keywords as opposed to focusing on scoring tons of traffic, let’s take a closer look at two programs offered by Google that can help you drill down and find keywords that you can rank for on your site.

Keep in mind, it’s important for you to have some kind of web publishing system on your site, such as a blog, and someone who is able to write and publish content on it. For more details about this, I suggest reading my article that explains why a blog is important for SEO. That said, the two programs that we’ll take a closer look at are called Google AdWords Keyword Tool and Google Wonder Wheel. (more…)

Learning how to research and target keywords for search engine marketing is a valuable skill to learn. Ranking for certain keywords and phrases in search engines can deliver more traffic to your site than you can shake a stick at. But also, it isn’t always about the quantity of traffic.

In most cases, it’s about the quality of the traffic. And that is one of the most common things I believe people mistake about SEM and even SEO. In my opinion, I would rather have 100 super qualified visitors to my site per month rather than 10,000 unqualified visitors. That said, of course you can easily rank for many different keywords and phrases; however, if you own a site that sells kitchen appliances in Dallas Texas. Is there really any reason to try to rank for the search term, kitchen appliances in Alaska?

In other words, it’s relatively easy to rank for keywords and phrases that yield a lot of traffic. But, this is useless traffic that only puts a burden on your server and consumes your bandwidth. Not only is this traffic not going to convert, but eventually search engines will catch on to the misuse of keyword targeting and derank the listings and possibly the entire site. (more…)