Tuesday, January 29th, 2013
I’ve long been singing the praises of guest blogging. With a good guest blogging strategy, you could:
- Build links back to your website for improved search engine rankings
- Drive traffic to your website
- Increase brand awareness
- Position yourself as an expert
- Increase readership on your own blog
- Generate leads
- And more…
There’s a lot to be gained from guest blogging; that much is for sure. But in order to get something from guest blogging, you have to have a strategy. And before you can create a guest blogging strategy, you need to know what you want to get out of it.
Thursday, September 29th, 2011
Whenever you submit a guest post to another blog, it’s a fairly common practice that you’ll get to include a short byline to your post. Your byline will appear at either the top of the article or at the bottom, and it gives you a chance to introduce yourself to readers and include a link or 2 back to your website.
Unfortunately, a lot of guest bloggers waste this opportunity and get much less out of their byline than they should be getting. Here are some tips to help you get the most from your guest blogger byline.
- Keep it short—Your author bio shouldn’t be any longer than 2-3 sentences. People don’t care about you. They’re not reading your post to learn about you. They follow that blog and just want to see what information you provide in the post. Don’t bore them to death with a longwinded byline.
- Give a brief introduction—Your author signature should give people a simple introduction to who you are and what you do. Don’t try to cram all of your credentials in there. Keep it short and to the point.
- Treat it like a call to action—What action do you want readers of your guest post to take? Do you want them to come subscribe to your blog? Download your free ebook? Sign up for your newsletter? You should have a specific call to action in your guest blogger byline.
- Don’t ask for multiple actions—The more things you ask people to do, the likelier it is that they’ll do nothing at all. Don’t try to get people to take multiple actions. Boil it down to one specific action you want them to take.
- Include keyword-rich backlinks—One of the biggest benefits of guest blogging is that you can build links back to your website. Links help improve your search rankings. To get the most from these links, you need to include keyword-rich anchor text for your target terms.
Did I leave any tips out? Share your thoughts by leaving a comment.
Wednesday, July 6th, 2011
Getting guest blogging opportunities on other blogs is a great way to build name recognition and position yourself as an expert in your field. Of course, to reap the benefits of guest blogging, you first have to get other bloggers to accept your guest posts. And that requires sending them a pitch to let you contribute a guest post to their blog.
Pitching is a fine art, and if you make a single mistake, you could ruin your chances of landing a coveted guest blogging opportunity. Here are 4 pitching mistakes to avoid.
- Sending a template pitch—Template pitches are easy to spot. They read like, well, a template. Any blogger that receives a template pitch will automatically assume (and rightly so) that you’re just spamming tons of bloggers, hoping someone will bite. If you want to see results, you need to craft targeted pitches that speak directly to the blogger’s interests.
- Calling the person by the wrong name—Do a little research before sending your pitch. Most importantly, make sure you know the blogger’s name. Calling the blogger by the wrong name is an almost guaranteed way to get your pitch filed away in the trash can.
- Taking too long to get to the point—Respect the blogger’s time when you send your pitch. Don’t beat around the bush or ramble on and on unnecessarily. Get to the point quickly, and keep your pitch tight and focused.
- Not understanding the blog and its audience—Spend time reading the blog and its comments before making your pitch. Even better, become a member of the community, leaving comments and interacting with other readers so you can truly get to understand what the blog is really about. This will help you refine your pitch to be as on point as possible.
What advice would you offer to someone making a guest blogging pitch?
Thursday, May 6th, 2010
Guest blogging is one of the best tools for promoting your blog and building links. But there’s a right way and a wrong way to go about posting on other blogs. If you do things the wrong way, you’ll sabotage your marketing efforts, and as a result, you’ll have a hard time finding more guest blogging opportunities.
So, to keep you from making an ass of yourself, I’ve come up with 6 ways you can be a better guest blogger. Feel free to add your own tips by leaving a comment!
- Study the blog before making a pitch—The more you know about the blog, the blogger, and the blog’s audience, the more tailored your pitch will be. Spend some time reading through old posts on the blog. Get a feel for the tone of the blog. Check out the comments too so you can see how the readers respond and interact. Look for topics that fit on the blog but that haven’t been covered extensively yet.
- Make a clear pitch with a strong idea—Now that you’ve done your homework, it’s time to make your pitch. Don’t just say, “Hey, I’m Joe, and I want to submit a guest post. By the way, I do get a link back right?” That’s not going to fly. You need to have a clear pitch that tells the blogger who you are, what you can bring to his blog, and what you want to write about. Keep it short, clear, and to the point. And really sell yourself and your idea, because if you’re not excited about it, why should the blogger want to publish it?
- Don’t throw together a post just for a link—Yes, guest blogging is a powerful link building tool. No, you shouldn’t just crank out as many posts as you can just so you’ll get more links. You have to think about the other blogger. He wants to put quality content on his blog for his readers to enjoy. He doesn’t give a rat’s behind about your link building efforts. So, above all else, focus on creating a post that adds value to the blog. Put your very best work out there, because your name is also attached to it.
- Meet your commitments—If the blogger accepts your pitch, he’ll probably ask when you can have the post ready by. Don’t set a date that you can’t stick to because the blogger will likely alter his schedule around what you tell him. So, if you tell him you’ll have the post to him by Wednesday morning, you’d better do whatever it takes to make that happen. Otherwise, you’ll look unprofessional, and you’ll damage this new relationship.
- Stick around to respond to comments—Don’t be a drive-by guest blogger who submits a post and disappears. Blogging isn’t just about writing content. Interacting with readers who leave comments is part of your responsibility too. So, make sure you check back often to see if anyone has posted a new comment on your post. If they have, respond to all comments thoughtfully.
- Help promote your guest post—The blogger has been kind enough to allow you to guest post on his blog. The least you can do is to pitch in with promoting your post. Tweet a link to the post, vote for it on any sites it might get submitted to, and let your readers know about it.
Do you guest blog on a regular basis? Has it helped with your link building efforts?
Friday, April 30th, 2010
You already know all the benefits of guest blogging, so I’m not going to spend a lot of time going over them. The most obvious and sought-after benefit is link building. Whenever you guest post on another blog, you usually get the courtesy of 1 or 2 links pointed back to your website. If you make these links keyword-rich, you can really start to improve your website’s search rankings over time.
Now, one thing a lot of people struggle with is finding places to guest blog. While many automatically begin by looking at the top blogs in their niche, I’m here to remind you that the smaller, lesser-known blogs have something to offer too.
Here are 3 good reasons not to overlook smaller blogs for guest posting.
- The blog could see major future growth—All blogs start small, but over time, the best blogs gain readers and grow into well-recognized blogs in their niche. So, by targeting and guest posting on some of the smaller blogs in your subject area, you could end up having content on a popular blog in the future. And if that happens, the blog’s Page Rank will increase, meaning your links will carry more weight.
- It’s easier to get guest posting opportunities—Small blogs have fewer bloggers pitching guest post ideas. That means your pitch will stand out more, and you’ll have a better chance of getting a guest posting opportunity. It’s a simple numbers game. You’re likelier to get your guest post approved on a blog with 500 subscribers than one with 150,000 subscribers.
- You may have more leeway with your post—One thing I’ve noticed is that the bigger blogs tend to have more restrictions and guidelines for the types of posts they accept and the number of links you can include. On smaller blogs, you typically have a bit more freedom with your content, so you can write in a way you’re comfortable with. And you can usually have more flexibility with your bio/back links section too.
If you’re looking for guest blogging opportunities, I highly recommend checking out My Blog Guest. This vibrant community matches guest bloggers with blog owners who need new content. Without a doubt, it’s the quickest way to go about finding guest posting opportunities. I’ve used it several times, and each time, it only took a few minutes to find a blogger I could connect with.
What criteria do you use when choosing blogs to guest post on? Share your experiences by leaving a comment.