5 Grammar Rules that Ruin Your Copy
Tuesday, November 3rd, 2009As a copywriter, I’m occasionally engaged in a battle with my clients over grammar rules. I’ve had clients send me edits from their assistants telling me I broke a certain grammar rule. I’ve had clients send me back edits that cause the copy to go from interesting and conversational to stiff and neutered.
Here’s the thing some people just don’t understand: Sales copy isn’t formal academic writing. Your website copy shouldn’t read like a senior thesis. Your brochures shouldn’t read like an art history textbook. Copywriting is all about engaging and interacting with the audience so you can get them excited enough to take action.
That’s why I’ve come up with a list of 5 grammar rules every copywriter should be okay with breaking.
