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Matt Cutts Shaves His Head and Shows One Million People How To Become a Better Webmaster

Wednesday, October 21st, 2009
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You might be interested in learning how to become a better webmaster. Fortunately for you, Google has created a service called Google Webmaster Tools. It’s a free service which allows webmasters to check the indexing status and optimize the search visibility of their websites. Specifically you can use Google Webmaster Tools to check and set the Googlebot crawl rate, view lists of internal and external pages that link to your site, discover which keywords people search to find your site, view stats about how Google indexes your site, submit a sitemap.xml file, generate and maintain a robots.txt file, and set your preferred domain to www or non-www. If you haven’t started using Google Webmaster Tools, you need start today.

That said, if you’re interested in taking your first step towards becoming a better webmaster, I recommend reading the Google Webmaster Tools blog and subscribing to the RSS Feed. Secondly, I recommend subscribing to their YouTube Channel and investing time towards watching their videos. Just announced today, they have 154 videos with nearly 11 hours of footage generating one million views.

In celebration of this achievement, Matt Cutts, head of Google’s Webspam team, honored a lost bet by allowing the Webmaster Central team to shave his head and upload the video to their channel.

In a previous article I explained what Google Moderator was and how it could help you improve your website or blog.

Matt Cutts Grab Bag

It happens that Matt Cutts has been using Google Moderator to compile a list of the most popular questions about how to become a better webmaster. The end result was over 100 videos uploaded into the Webmaster Central YouTube channel in a play-list called Matt Cutt’s Grab Bag. If you’re serious about wanting to become a better webmaster, then I recommend that you invest time into watching these videos. That said, what advice, tips, and tricks do you have towards becoming a better webmaster? What are some other resources that can help too? Share what you know with everyone in the comments below.

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Should Time Be Invested Towards Removing Low Quality Backlinks?

Saturday, October 17th, 2009
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Google suggests that it might be worth your effort to request to have links removed that are pointing from low grade sites to yours. The easiest way this can be done is by searching the site for a “Contact Us” page, email address, or a phone number. If none can not be found then a Whois search can be performed. A Whois search will typically return the contact information of the site owner. Sometimes site owners block their contact information with a private registration. If that’s the case, then it may be possible to pass a message to the owner through the hosting company.

Of course if it’s not easy to contact the owners of the sites linking to yours, then it might not be worth the time invested. On the Google Webmaster Central blog, they suggests that efforts be made towards having links removed; however, if there are sites less than desirable linking to yours, Google does offer some reassurance by stating that they have 200 factors when it comes to determining relevancy in the search results. I don’t recommend investing time towards contacting site owners requesting the removal of links. Instead, I suggest investing time towards increasing the number of higher quality links pointing to your site.

Controllable things are another thing that should be taken into consideration. Once again, Google points focus on their design, content, technical, and quality guidelines. Google implies that they understand that certain things fall outside your control. With that, explain that emphasis is given things that webmasters can control such as having a well maintained site with high quality and original content with an excellent linking structure. And I agree. I can’t think of a single popular site that I would consider to be a terrible site. I am sure they exist, and I am sure you can leave a comment pointing me to a few; but all in all, in my opinion, all popular sites I have seen, fall within these guidelines.

My advice to site owners is to maintain a clean, high quality, and organized site that genuinely interests people. Don’t invest time into removing low quality backlinks and only invest some time into high quality backlink molding. I think it’s more important to spread awareness about your site, instead. If people like what they see, then they’ll come back many times over, and also they’ll link to it as well. Additionally, encouraging people to share information is very helpful too.

So what do you think? Do you think that it’s worth your time to remove low quality backlinks? What about spending time towards backlink molding? And what about time spent marketing and promoting your site? Share your thoughts in the comments below.

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How To Get Free BackLinks To Your Blog or Website (Part II)

Friday, November 7th, 2008
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In this article, I am going to show you a method that I use daily towards getting absolutely free and powerful backlinks to my blog. The other day I wrote a post titled, A Simple Yet Effective Link Building Techique. For the sake of simplicity, we’re going to call that post, Part I. I want to continue that into a second segment that I will from now call call, How To Get Free BackLinks.

Today, we are going to discuss Part II. When I wrote the first post, I decided to break things down into sections. If I didn’t I would have just created an eBook for you to download. So with that said, let me show you another method towards getting free backlinks to your web site or blog.

Now, many of you guys and gals know about companies such as Text-Link-Ads.com and ReviewMe.com. Make no mistake, these type of businesses work and work very well. For those who don’t know what these services offer, they provide people with a way to purchase backlinks. Text-Link-Ads.com is more blunt about it and ReviewMe.com attempts to sugar coat the process by making publishers write a crafty review about the site needing the backlink. (more…)

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