Google launched a new text auto completion tool called, Google Scribe. The tool is very simple to use, and based on the articles I have read, people seem to think it works well. The tool is a text auto completion service. Meaning, as text is being typed, the tool automatically attempts to complete the sentence using related words or phrases. One immediate benefit I see from using the tool is that it can save on keystrokes. This can come in handy for mobile users. Google also suggests that the tool can aid in choosing correct or popular phrases, which to me, may indicate some SEO value.
Apart from using the tool to choose the most popular or correct phrase, I am curious if Google Scribe offers any hidden SEO value such as finding keywords? Andy Beard makes a mention about Google Scribe SEO on his blog. In his observations, he noted that the phrases being suggested appear to be accurate to some degree, but do not add priority in certain situations. He also noted that suggested phrases do not arrive based on your own Google account personalization or search history. That part can come in handy because the phrases being suggested are pure, and lack any influence from your own account.
Aside from attempting to discover if Google Scribe offers any other forms of SEO value, I am having trouble figuring out what the overall purpose the tool could used for. After reading multiple reviews about it on other sites, it seems that many other people are having the same problem as well. For the time being though, Google Scribe is still a fun tool to use and experiment with. However, If you are looking for some free keyword tools offered by Google, I suggest using AdWords Keyword Tool coupled with Wonder Wheel for a visual aid.