It’s safe to say that most of us have a classic love-hate relationship with Google. On one hand, the behemoth search engine is our lifeline for internet traffic. On the other hand, it’s constantly changing, and over the last few years it hasn’t exactly made search engine optimization easy. The Panda and Penguin updates have SEO practitioners reeling as they see their old link building tactics becoming useless (and in many cases, harmful)… which leaves many of us wondering what to do next.
But recently, Google has done something to make our lives a little easier. They’ve given us a little early Christmas present, and I’m here to tell you how to use it and why you should be thankful for it.
The Bad Link Problem
In April of this year, Google made an algorithm update that may have affected most of your websites. This Penguin update began penalizing sites for links of low quality. Well, if you are one of those who once subscribed to the “get as many links as you can” philosophy, odds are you have at least a few links out there pointing back to you from websites that Google has now deemed to be spammy. The result? Lowered rankings.