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Earlier, I wrote an article explaining how to use Google Analytics, and in one of the sections I included information about joining a Google Moderator series called, Web Analytics Question “Hour” with Avinash & Nick. If you don’t know what Google Moderator is, no problem, I wrote a post explaining about it , and how you can use it yourself to improve your own blog or website.

Joining their series allows you to ask questions and offer a thumbs up or down vote on other questions already asked. The questions with the most thumbs up votes gets bumped to the top of the list. Each week, Avinash and Nick address and answer the most popular questions. While they haven’t been exactly addressing these questions once a week, they have at least been addressing them.

That said, if you’re really looking to buckle down and learn the In’s and Out’s of Google Analytics, I totally suggest tuning in to this video Q’s and A’s offered by Avinash and Nick. Here is a recap of the items that have been addressed to date.

Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski: Part One

In Episode #1, published on October, 15, 2009 discussed the following items:

1. How is bounce rate calculated
2. Effect of search bots on data collection
3. Finding a benchmarking category for sites that don’t fit into any particular benchmark category
4. What is the best way to identify landing pages with high bounce rate
5. How to find new keywords to improve content performance
6. Effects of private browsing and incognito mode on data collection

Be sure to visit their blog post that goes hand in hand with the video. They include show notes and links that were referenced in this video.

Web Analytics Q & A With Avinash Kaushik & Nick Mihailovski: Part 2

In Episode #2, published on November, 04, 2009 discussed the following items:

1. Strategies for non-bounced non-converted visitors (Macro vs. Micro conversion)
2. Ways to report total number of keywords over time
3. Benefits to tracking transactions as conversion goals
4. Tracking unique visitors to specific web pages
5. Path analysis for keyword reports — why it’s bad and what to do instead
6. How Google Analytics can be used on affiliate sites
7. How site owners can exclude themselves from being tracked by Google Analytics
8. How to properly track sites that reside on different domains but use a shopping cart on a different, common, site (cross domain tracking)

You’re going to want to view the blog post that correlates with the video because they include links to the resources discussed in the video tutorial.

Once again, if you’re looking to finally gain a better understanding of Google Analytics and how the program can help you, I suggest tuning in and listening to what Avinash and Nick say in these videos. While they said they’re going to be posting new videos weekly, it hasn’t been consistent. But that’s ok! I am pleased that they are doing them. That said, to assure that you don’t miss any of their new videos, I recommend subscribing to the Google Analytics YouTube Channel. Doing so, will get you a lot of great information in addition to the videos Avinash and Nick are providing.

Google Analytics is a free traffic analysis program offered by Google which is capable of generating detailed statistics about the people who visit your website. Google Analytics (abbreviated GA) can track visitors from most all referring sources including search engines, display advertising, pay-per-click campaigns, email newsletters, and clicks from links within PDF files.

While GA is packed full of features and functionality, initially the program can seem intimidating and daunting to use. I’d like to share a few resources with you that may help lessen the overwhelming feeling of not knowing exactly how to use the program, and what its capable of doing.

The first thing you should do before anything else is subscribe to the RSS feed of the Google Analytics blog. If you’re using Twitter, you should follow them as well. The Google Analytics team seem to have put more effort into their branding compared to other official Google blogs.

You may notice that their top horizontal navigation is seamless between their blog and their education, home, product, and support pages. A matching custom orange background and their recognizable avatar have been added to their Twitter page, giving it a nice and professional appearance. Clearly a lot of energy, time, and work have gone into the Google Analytics blog, website, and corresponding social network pages.

The second thing you should do is subscribe to the Google Analytics YouTube Channel and immediately start watching the videos. At the moment, they have a total of 36. If you feel like it will take a long time to watch them, consider how long it took to create them, and also consider what the purpose is behind making them. I also recommend subscribing to their YouTube Channel RSS feed so that when you do catch up watching the videos, you’ll be able to watch the current ones quickly as they become available.

The last thing I recommend doing if you want to learn more about using Google Analytics is to join their Google Moderator series called Web Analytics Question “Hour” With Avinash & Nick. If you don’t know what Google Moderator is, no problem, I wrote a post explaining about it, and how you can use it yourself to improve your own blog or website. Joining their series allows you to ask questions and offer a thumbs up or down vote on other questions already asked. The questions with the most thumbs up votes gets bumped to the top of the list. Each week, Avinash and Nick address and answer the most popular questions.

As you can see, Google Analytics is important. It can be beneficial for you, and Google feels it’s even more essential that you learn how to use it properly. That’s why they have gone to such extents to help you learn. That said, what other advice, tips, or tricks do you know about? Also, what are some other resources that you know about that can help people learn even more about Google Analytics? Share them with everyone else in the comments below.

I don’t know of anyone who doesn’t have an interest in increasing traffic to their web site or blog. In this article I am going to show you how you can increase traffic using Google Analytics This is a free tool that Google provides to anyone who wants to track web site traffic data. There is no cost to sign up and only the only requirment is that you to register for an account, which is free too.

Gaining traffic to your web site or blog is probably the single most difficult element to achieve. Building a web site or blog indeed has its own share of challenges; however, what commonly happens to many people is that they do finally build a very nice site but fail to get traffic to it. I don’t want this to continue happening to you. So today, I am going to show you a very simple trick that will make a world of difference for you. If all this sounds wonderful to you, then let’s continue on.

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