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I am always on the hunt for excellent webinars, tutorials, conferences, and guides covering Google AdSense. Earlier this month I found an AdSense conference being held in New York in November; however, I wanted to QUICKLY inform  you about  a free AdSense Webinar that’s taking place over the next month and a half. Actually, the first class was a few hours ago and unfortunately missed. But, it’s not a complete waste becuase as it turns out, the first class that was conducted today will be available again in December.

The class that was missed today (but will be available again on Dec. 2nd) covers AdSense optimization. Specifically on optimizing AdSense for content implementation. This includes advice on proper placement, format, coverage and styling. Additional topics in the class include: How to attract placement targeting campaigns to your site, Tracking the performance of your optimizations via Channels, AdSense for Search regarding the importance of search. The next class starts on Oct. 22nd 5:00pm GMT and is called Teaching our Teachers, which provides advice on using AdSense on educational sites.

There are six more classes in addition to these first for a total of eight free classes. There is no catch. Registering and attending these classes are totally free. I am very pleased to see free Webinars available. These particular classes are online seminars conducted and moderated by Google AdSense specialists. The entire series of classes are designed to help publishers by providing tips and explaining the guidelines on monetizing sites using AdSense. Needless to say, if you have interest in getting the most from Google AdSense, I would make sure to attend each and every class.

If you’re interested in learning how to increase your AdSense earnings, then on November 5th the Content Revenue Strategies team will be available to help you get the most from AdSense, and ultimately help you increase your earnings. The event will be held in New York at the Javits Convention Center during the ad:tech New York conference. The full ad:tech conference will be from the 4th thru the 6th; however, CRS will be held on the 5th.

It’s claimed that CRS is the first and only conference and expo dedicated strictly to AdSense and contextual advertising. It’s geared for small to mid-sized publishers who want insider tips on how to maximize AdSense earnings and increase revenue opportunities. Equally, CRS caters to advertisers who want to learn more about buying advertising across Google’s network and how to maximize targeting of advertisements to get the most of out campaigns.

Early registration price is $395 and includes a full day of education for bloggers, individual publishers, social media publishers, video publishers, advertising networks, search advertisers, search engine marketing agencies, search engine marketing service providers, and search technology vendors.

Of course, if you want to attend the full ad:tech conference, the price is $1195. You’ll be kept real busy with the full schedule of events and exhibiting companies. A few that may interest you include: FaceBook, Google, and Website Magazine. At a minimum, if you’re looking to really make the most of the AdSense program and increase your earnings, then I recommend attending the CRS. It’s affordable, far enough in advanced to make plans, and you’ll be aligned with some amazing and knowledgeable people.

I have had an interest in displaying AdSense ads to search traffic only, while keeping my entire blog free of advertisements to regular reader traffic for awhile. The only problem is that I’ve never seem to get around to doing it. Finally, I got around to doing it.

In this article, I’ll show you how to display Google AdSense ads to search traffic only. The process is much easier than I thought, and quite honestly… if I had known how simple it was to do this, I probably would have done this a long time ago.

Be sure to watch the video above. The process involves installing and activating the Who See Ads WordPress plugin. After the plugin has been activated, a few rules will need to be created, and then you’ll need to insert some HTML code into your template. From there you’re done.

As promised in the video, here is the CSS code that will help you float Google AdSense Ads the way I did in the video.

<div style=”float:left;margin-top:20px;”>
INSERT RECTANGLE / SQUARE ADSENSE AD CODE HERE
</div>

<div style=”margin-left:350px;margin-top:20px;”>
INSERT RECTANGLE / SQUARE ADSENSE AD CODE HERE
</div>

You may want to hard code the CSS code directly into your style.css. If that’s the case you can add this CSS code into your style.css

#adsense-left {
float:left;
margin-top:20px;
}

#adsense-right {
margin-top:20px;
margin-left:350px;
}

And on the single.php file you can add this HTML code:

<div id=”adsense-left”>
INSERT RECTANGLE / SQUARE ADSENSE AD CODE HERE
</div>

<div id=”adsense-right”>
INSERT RECTANGLE / SQUARE ADSENSE AD CODE HERE
</div>

I hope that this video and post helps you accomplish your goal. If you need some help, leave a comment below or contact me directly.

It seems like I get at least one email each week from someone asking me about how to increase traffic to a blog or website. Usually after reading the email I’ll take a moment to visit the site that belongs to the person who wrote me. The complaint is very common: Bloggers and site developers feel that they need more traffic to make up for a loss in earnings that differ from what they had originally expected. They feel that by adding more traffic to their site it will then correct their deficit.

Having that said, I am not going to tell you that traffic is a bad thing. The more traffic we all get to our sites the happier we are, that’s a given. Who doesn’t want extra traffic? But that’s not the point. The problem is that most people think increasing traffic is the solution towards fixing a web site that is failing to earn money. That is far from the truth.

In most cases when I check out the sites of the people that email me asking for tips on increasing traffic, what I find is that their site has conversion cancer. Simply put, their websites or blogs are failing to convert for them. It doesn’t matter what it is, some people want to get more Google AdSense clicks, others simply want their visitors to purchase their eBooks. Whatever the call to action may be, It all boils down to the same thing; conversion, and the lack there of.

What good is increasing traffic if the current traffic you already receive doesn’t convert? If the existing traffic you receive doesn’t convert, do you really think that adding more traffic will help conversions? It won’t!

Something is wrong. You have to change something. If your blog or web site doesn’t have a lot of traffic, that is fine! Use that to your advantage. In my business, I based things off percentages rather than by units. In my fleet of a few hundred various sites I own, most are very low volume. Meaning each site I own typically gets around 100 visits per day. Most of my sites are monetized with Google AdSense. My aim is to score 10 clicks per site per day off 100 visits, which equates to 10% conversion.

On occasion, quite a few of my sites get bursts of traffic. When that happens, they still convert at 10%. When more traffic is added, say 1000 visits per day, I make more money off the added traffic because I still convert at 10%. The reason why is because I always focus on conversions based off low volume. Gaining massive amounts of traffic to a blog or web site is the single most difficult thing to achieve. My focus is in taking full advantage of the traffic that I do get.

Consider this and re-visit your blog or web site and ask yourself what you can do to capitalize on the current traffic you get. If making money using Google AdSense is your goal, then consider changing the position of your ads. Maybe change the size of your ad or even the colors. After you make changes, take note of the effects the changes have. If performance increases, try to tweak things even more. If after you tweak things further and find that the results depreciated your earnings, reset things back to how you had them previously, or try something different again.

You’d be amazed when you discover how simple it is to run tests on your site. The beauty of discovering how to score high conversions is the fact that once you discover what works, you can do what I do and duplicate your system over a few hundred times. My Google AdSense earnings for the month of December 2008 exceeded $10,000 USD. This was all generated on a few hundred low volume sites that achieve high conversion rates of 10% or higher.

Before you ask for advice on how to increase traffic, the better question to ask is how can I increase conversion off the current traffic I already receive.

I want to start off by saying that I am not an SEO guru and I never will consider myself to be.  I’d be telling a bold face lie if I said that I was. However, what I do consider myself to be is a very well rounded individual who has some very practical experience in search engine marketing. By default, SEO and SEM are two totally difference animals. However, you really can’t have a successful SEM without a successful SEO, unless of course you are paying for your search engine traffic using programs such as AdWords.

So really, for me being SEM savvy, I have to know the basics in SEO in order to find success in my own search engine marketing ventures, that really is just the tip of the iceberg here.  My business is primarily in making money online with Google AdSense. The way I see it, there is really only one way to do that and that is with successful search engine marketing to a web site or blog that has its content monetized with Google AdSense advertisements.

Think about it for a second, you can’t pay for traffic. If you did, the amount of money you’d spend on the traffic would exceed the amount of money you’d get per click. You can’t really drive traffic using social networking sites such as StumbleUpon or Digg, reason being is that these folks are blind to AdSense ads and don’t click. So really what is left? The last remaining option is in scoring free organic traffic in the search engines. (more…)