Yesterday Google released a new version of AdSense geared for high end mobile phones. The news of this event was broadcast across four of their official blogs, two of which completely duplicated the content. (#1, #2, #3, #4) Ironically, Google also released a new parameter handling tool which helps publishers avoid duplicate content issues. More about that coming soon. At any rate, publishers and advertisers have a brand new, high end mobile phone optimized version of AdSense to work with. And I have to say it looks great.
Google created the new version of Adsense for high-end devices because of the rising number of people using them. High-end mobile phones such as the iPhone are equipped with full HTML browsers. The iPhone for instance has special mobile version of Safari installed. Sites that utilize AdSense for high-end devices will have more control over how the ads appear to high-end device users compared to the displaying ads for all phones.
Careful consideration may need to be taking towards choosing the right device to target. Google explains that if your site is written in xhtml or html and primarily targets high-end phones, such as iPhone, then choosing the High-end Devices Only Code is ideal. However, if your site supports a wide variety of handsets then server side scripting may be required, thus choosing the All Phones option will be best.
No code changes are required to be implemented. That means if you’re targeting all mobile devices, or if you’re not able to make mass changes to your website, then you’re not required to update your AdSense code. Instead, the standard mobile version AdSense ads will appear. However, and once again, if you’re wanting to take full advantage of this enhanced version of AdSense, then making efforts towards updating your code is recommended.