Last week I explained that in May of 2009, Google launched a new side panel called Search Options, that allows users to filter search results in different ways. The idea behind this started churning about eight years ago, and was first unveiled May of 2007 as universal search. Yesterday, Google announced that they have made search options available for high-end mobile phones, specifically Android, iPhone, and Palm WebOS.
Using Google Search options allow results to be filtered in a number of ways. The search options available are: All results, videos, news, blogs, books, forums, and reviews. Within that, you can also filter by: Any time, recent results, past hour, past 24 hours, past week, past year, and specific date range. I offer a positive review of this update. As an iPhone user, I have to say that Google is one of the only companies who I feel is really taking full advantage of the high-end mobile market. It’s obvious that millions of people have iPhones and other high-end mobile devices, and yet, it surprises me not to see other companies taking advantage of that.
In my previous article, I had mentioned that there is SEO value in knowing how Google search options can filter search results. Now that these options are available for mobile search, coupled with the fact that Google also released a new version of AdSense for high-end mobile devices, optimizing your site for mobile users is especially important, especially if you’re participating in the Google AdSense program. All in all, not many bloggers or webmasters are taking full advantage of the mobile market. Climbing the ranks in mobile search results is quickly becoming more of a vital source towards overall traffic. At least that’s the case when I check my own personal stats.
In my research I have noticed multiple users asking that Google focus some attention to the BlackBerry and Windows Mobile market. As a former BlackBerry Curve user, I can say that surfing the web using this device was a little less than desirable. While my opinion for BlackBerry users is to upgrade, I do know that Google does have a very nice Blackberry Mobile App available that might interest you. That said, take a moment to check your stats. Compare them to last year and I believe that you’ll see a significant increase in traffic from mobile users. Seeing this for yourself, I think you’ll also agree that more can be done towards capitalizing on the mobile market even further.