If you’ve ever subscribed to any email lists before, you’re probably familiar with the concept of the welcome email. This is the email that’s sent to new subscribers to welcome them to the list, confirm that they really did subscribe, share certain information/offers for new subscribers, learn their preferences, and more.
Does your company use email marketing? If so, you should already be sending welcome emails to new subscribers. If you’re not, here are some good reasons to do it.