Article Archives

5 Tips for Improving Your Email Subject Lines

The subject line is the most important piece of your email marketing message. If it isn’t strong and interesting, your readers will never open the message. And if it contains the wrong words, it could get flagged as spam, meaning … Continue reading


23 Email Marketing Rules to Follow

In this installment of my “23 Rules…” series, I’m tackling email marketing. Below, you’ll find what I believe to be 23 essential rules to effective email marketing. Please add to the list by leaving a comment in the replies. 1. Never, … Continue reading


Can You Spot the Email Subject Line Mistake?

Let’s play a game, shall we? I’ve come up with a list of email subject lines you might see a company use in their marketing campaign. However, each subject line has a mistake that could land the message in the … Continue reading


5 Holiday Email Marketing Mistakes to Avoid

With Black Friday behind us and Christmas ahead of us, we’re right in the middle of the holiday shopping season. If you’re a consumer, you’ve probably noticed your inbox is constantly being bombarded with special holiday offers from your favorite … Continue reading