Article Archives

5 Tips to Improve Your Email Marketing Open Rates

It’s pretty simple really. If your email subscribers don’t open your emails, you’re not going to have much success with email marketing. Subscribers who don’t open emails don’t respond to your special offers, don’t share your emails with their friends, … Continue reading

Are You Welcoming Your Email List Subscribers?

According to EmailStatCenter, only 1 percent of 500 surveyed retailers are sending a welcome series to engage new email subscribers. And while 500 people might be a pretty small sample size, it’s large enough to know that a lot of … Continue reading

7 Ways to Get More From Your E-Newsletters

Despite the numerous reports of its death, email marketing is still alive and well. And when used properly, it can improve customer loyalty and drive up sales. Of course, at the core of most email marketing campaigns is the e-newsletter. … Continue reading

Nonstop Mother’s Day Marketing Emails Cause Blogger To Go Insane

About a year ago, I wrote a post asking the question: How often should you email your subscribers? It’s a question that almost every company involved in email marketing asks themselves on a regular basis. In that post and after … Continue reading

A Few Reasons I Delete Emails Without Opening Them

Every day, I get emails from companies I’ve done business with in the past or businesses whose email lists I signed up on for one reason or another. And every day, I end up deleting a number of these emails … Continue reading