SEO Hosting Blog

In email marketing, the subject line is the most important part of your message. Without a killer subject line, your recipients will probably never even open your email. Worse yet, a really bad subject line could land you in the spam folder.

So, knowing that the main the objective of your subject line is to get the reader to open the email, here are some tips to help you create click-worthy subjects.

1.    Avoid spammy words—Here are a few words and phrases to avoid: free, sale, get paid, serious cash, make millions. Basically, anything that could be construed as gimmicky, keep it out of your subject line.

2.    Keep it short—You want to keep your email marketing subject line short for a couple of reasons. First, long headlines get cut off by the email carrier, so your recipient won’t see the whole thing anyway. Second, studies show that online users tend to only read the first couple of words in subject lines. So, get to the point. Keep your subject line under 50 characters.
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