Despite the numerous reports of its death, email marketing is still alive and well. And when used properly, it can improve customer loyalty and drive up sales. Of course, at the core of most email marketing campaigns is the e-newsletter. Some companies send them each month, others send them out more often.
Unfortunately, most newsletters suck. Trust me. I receive a number of them from various companies, and I can almost never tolerate reading them. So, what can you do to get more from your e-newsletters? Here are 7 fast tips you can put into practice immediately.
- Keep it short and easy to scan—Nobody wants to read a long email newsletter. Keep it short and sweet. And always make sure your copy is easy to scan. Prioritize your newsletter content by placing the most important information up top.
- Get feedback from your readers—What better way to give your subscribers an e-newsletter they care about than to ask them what they’d like to see? Make it easy for subscribers to send their feedback.