SEO Hosting Blog

Here are a few statistics I want you to consider:

• It costs 5 times as much to attract a new customer than to keep an existing one
• Almost 70% of customers stop doing business if they receive poor service
• A happy customer will tell 5 people (even more with social media)

I could go on and on with these statistics, but the point is this: Keeping your customers happy is crucial to the health of your business. Happy customers are loyal customers. Loyal customers also often generate referral business, helping you grow your customer base at a low cost.

So, what can you do to keep your customers happy? Here are 7 tips to get you started.

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Recently, I wrote a post offering tips for creating an effective customer retention plan. One of the most obvious things you can do to keep customers loyal to your brand is to provide them with excellent customer service. The first step to accomplishing that is to avoid these common customer service mistakes.

• Ignoring your customer after the sale—Way too many companies treat their customers like royalty leading up to the sale, then ditch them as soon as they hand over their money. Not only is this rude, but it’s just flat out stupid from a customer retention standpoint. After making the sale, you need to follow up with your customers to make sure they’re 100% satisfied. Get feedback from them asking what you can do to improve your service to them. If they ever call you with complaints or questions, be there for them.
• Not living up to your promises—My biggest pet peeve is when a company overpromises and under-delivers. Never make a promise you can’t keep. If you say you’re going to deliver the product on Friday, you better make sure it’s there on Friday. If not, your customers will see you as a liar, unprofessional, and unreliable. (more…)