Article Archives

How to Lose Customers

In business, you have two major goals: 1) Keep your current customers, 2) Gain new customers. It’s all about the customers. Without them, your business will die. So, why is it that so many businesses seem hell bent on losing … Continue reading

3 Steps to Creating an Effective Customer Retention Plan

While most businesses are focused on how to acquire new customers, their current customers are slipping away to the competition. That’s because the business didn’t have a strong customer retention plan in place. See, running a business isn’t just about … Continue reading