Article Archives

Top 5 Reasons Long Hypnotic Sales Copy Works

We’ve all come across those landing pages that feature long, emotional “hypnotic” sales copy. You know the ones. The author tells you some heartbreaking story (e.g. I was 100 pounds overweight. I tried everything. No diets worked. My boyfriend broke … Continue reading


33 Copywriting Tips Found on Twitter

Who would have thought that some of the best copywriting advice you’ll ever receive could be delivered in 140 characters or less? I’ve come up with a list of 33 killer copywriting tips I’ve found on Twitter. Enjoy. Note: Follow … Continue reading


How to Make Long Web Copy More Readable

Ideally, you want to keep your web copy as short and simple as possible. However, there are situations where long copy is necessary to give readers the information they need to make an informed buying decision. Thankfully, there are several … Continue reading


3 Rookie Copywriting Mistakes to Avoid

As a freelance copywriter, I’ve worked on several projects where I was hired to clean up the mess left by the last copywriter. For one reason or another, the copy they wrote wasn’t working, and of course, the client wasn’t … Continue reading


How to Write Better Headlines

If you ask me, the most important part of any content, whether it’s sales copy or a blog post, is the headline. Without a headline that instantly grabs the reader’s attention and entices them to keep reading, you stand no … Continue reading