Article Archives

3 Rookie Copywriting Mistakes to Avoid

As a freelance copywriter, I’ve worked on several projects where I was hired to clean up the mess left by the last copywriter. For one reason or another, the copy they wrote wasn’t working, and of course, the client wasn’t … Continue reading


Why Your Copy Fails to Connect

Here’s the situation—your site is optimized, and it’s bringing in quality traffic. You know your product is better than your competitors, but you still aren’t getting the sales you want. It’s a situation that comes up daily, and 9 times … Continue reading