SEO Hosting Blog

In a recent post, copywriter Bob Bly said “people are more skeptical than ever today, and their B.S. detectors have never been more accurate.” I agree with Bob completely. Today’s consumer isn’t just willing to trust anyone they come across online. In fact, today’s consumer probably thinks you’re running a scam until you prove otherwise.

So, what can you do to convince the skeptical customer to buy from you? It’s certainly an uphill battle, but following the tips below will get you headed in the right direction.

•    Ditch the Gimmicky Sales Copy—The Internet is full of over-the-top sales copy making unbelievable claims that scream “SCAM!!!” Don’t fall into the trap of overhyping your product in your website copy. The more sales-y your copy sounds, the more skeptical the reader will be. Instead, focus on creating a true connection with your reader. Talk with the reader rather than screaming at them. Start by ditching words like best, #1, industry leader, and other meaningless phrases.

•    Use Testimonials/ List Your Clients—The skeptical customer isn’t going to take your word for anything. That’s why you need to have help from some trustworthy outside voices. Including testimonials from satisfied customers is one way to increase your credibility. Your testimonials are even more effective if they include pictures or come from recognizable sources. If you provide services to companies, ask their permission to list them in your client list on your website. A skeptical customer who sees you work with some names they know and trust will begin to trust you a little more. (more…)