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The Dos and Don’ts of Writing a PPC Ad

Writing pay per click ads isn’t as simple as you might think. If you want to get targeted clicks that have the highest chance of converting, you have to craft powerful, eye-catching ads that your target audience can’t help but … Continue reading

5 Common PPC Mistakes That Cost You Money

If your PPC campaign is costing you more money than you’re making, odds are you’re committing some of these common, deadly PPC mistakes. 1.    Not Testing—Achieving optimal performance from your PPC campaign is going to require constant attention and tweaking … Continue reading