Recently, Adam Sherk did some research and came up with a list of the most overused buzzwords and marketing speak in press releases. For anyone who writes press releases or companies that use them, this list is an eye-opener and a definite must read. It’s a good reminder that marketing speak has no place in press releases, and it’s a handy checklist for making sure it hasn’t sneaked in without you realizing it.
But why doesn’t marketing speak have a place in your press releases? After all, isn’t the end goal of press release distribution to create a buzz and, you know, market your company?