Placing banner ads on other websites can be a cost-effective way to drive targeted traffic to your website with the goal of increasing your leads and sales. But just like all other forms of advertising, there are some guidelines you need to follow to make sure you get an excellent ROI with your banner advertising.
Here are some tips to consider when buying banner ads.
• Place ads where your target audience dwells—Let’s say you run an online video game store. You probably wouldn’t want to buy banner advertising on a gardening blog that attracts older women. Instead, you’d want to look at video game websites/blogs, tech websites, and other online sites that attract your target audience. Displaying your ads to a highly targeted audience will get you a higher number of quality clicks.
• Location, location, location—While it might be cheaper to buy an ad on the footer of a website, you have to ask yourself if it’s really worth it. The most effective banner ads are those placed above the fold. They immediately capture the attention of new website visitors, whereas footer ads seem like an afterthought.