What’s one of the most important things you need to run an email marketing campaign? Recipients for your emails! If you don’t have anybody to send your emails to, well, you can’t exactly run an email marketing campaign now can you?
So, that leads to the next question: How can you build a list of subscribers to send your emails to? You really have two options:
- You can build your own opt-in email list through a variety of tactics
- You can buy a list of email addresses from a vendor
A lot of people choose option #2. Why? Because it’s a lot faster and easier than building an email list from scratch. But guess what? Buying an email list is terrible idea. It’s a bad idea that can kill your email marketing efforts.
Why shouldn’t you buy your email list?