Article Archives

The Single Biggest Branding Mistake You Can Make

I’ve always been a firm believer that it’s better to do one thing exceptionally well than to do a dozen things at a mediocre level. Unfortunately, not enough companies take this advice to heart. Too many companies try to be … Continue reading


Top 5 Branding Mistakes

Your brand is your company’s personality. It’s the thing that separates you from your competition and that gives customers a reason to do business with you. Without a strong brand, your company is just another indistinguishable face in the crowd, … Continue reading


7 Common Branding Mistakes to Avoid

Branding is a word that gets thrown around commonly in marketing discussions. Sure, you know you want to create an identity that your audience immediately associates with you, but do you know how to do it? How can you create … Continue reading