Developing a highly visited website, a “traffic worthy site”, is essential for your web site’s success. While developing the site, however, you need to keep in mind that not only is your site going to be seen by the human eye, but also by the nonhuman eye. How is that? Well, search engines along with their spiders and crawlers, will also be viewing your website. Having a sound web design, therefore, is crucial for bringing traffic to your site. How is this done?
First, you need to know what your company’s keywords are. What words come to your mind when describing your business or interest? These may be your keywords. Do online research to find out how popular they are. There are a variety of keyword selector tools that you can use for no charge. Yahoo’s Overture is a good one, another is Word Tracker. Once you have access to these keyword selector tools, simply type in what words are important to you and results will be displayed regarding their popularity. The results can also help you decide which words are most important and will bring the most visitors to your site.
Secondly, you need to know how to optimize your keywords to your advantage. This is known as keyword optimization. Your website must have good keyword optimization if it is to perform to its best advantage and bring you success from it. Keyword optimization is part of search engine optimization (SEO). You want, and need, to know how the search engines will notice your website. Also, each time a person searches for something online (search utilization) they type in the words that are important to them. Hence, they type in their keywords. Sites will pop up containing those keywords and offer the viewer a chance to visit the site which matches their needs. It is important to note that about 85% of humans arrive at websites via search engines. That is a large amount. See the importance of both knowing what your keywords are and how to optimize them to get the most success from the search engines? Search engine optimization is highly important to the success of your website.
The best part of keyword and search engine optimization is the fact that the results will send you targeted potential, prequalified customers. This is due to the fact that the person performing the search is specifically looking for what you offer. They are using your keywords.
Also remember that when developing your website, do not use a word processor. Word processing software is well known for containing a variety of sloppy, hidden codes which are not search engine friendly.
These are just a few things to take into consideration while developing a website that receives a high traffic volume. Use them and you can only benefit.