One of the most common tips you’ll hear from “blogging experts” is to create a posting schedule and stick with it. It doesn’t matter if you post daily, a few times a week, once a week, or even once every couple of weeks; the theory is that you need to set a posting schedule and adhere to it so that your readers will know exactly when to expect new content.
Heck, I’ve even preached the importance of setting a blogging schedule on multiple occasions, but lately, I’ve been questioning if this is really sound advice. Surely, there are some drawbacks to creating a blogging schedule, right?
There are. Here are just a few of them.
- Blogging often becomes a chore—When you have to write a new post on a certain day, it’s very easy for blogging to turn into a job, rather than something you’re passionate about. And when that happens, blogger’s burnout often sets in. And when blogger’s burnout sets in, the death of your blog usually isn’t too far away.
- You publish filler content just to meet your schedule—I’ve found that my best posts (in all aspects: quality, traffic, comments, ReTweets, etc.) are the ones I’ve written when I was passionate about something. The thing about passion is that you can’t schedule it. Passion shows up unexpectedly, and it’s difficult to hold onto. When passion isn’t there, you usually end up with forgettable, filler content.
- Your readers might get sick of hearing from you—I hate to be the bearer of bad news, but there is the oh-so-small chance that your readers might get sick of you if you’re always posting something new. If you’re posting even when you don’t have something particular interesting or useful to say, your readers will tune you out and leave.
Quality Over Quantity
At the end of the day, it comes down to the old quality vs. quantity debate. To me, quality always trumps quality. Substance is what really matters, not regularity. If you’re only posting just because you have to stick to a schedule, you’ll end up with a regular blog that doesn’t excite you or your readers.
What do you think? Is having a blogging schedule perhaps a bad idea?